About

Ben is a writer and filmmaker from London living in Belgium. Driven by learning new things and a love for storytelling, he joined the freelance Eduscale team.

How EVO Sharing introduced gamification to inspire customers to ride their electric scooters more often

With micromobility trips and e-hailing rides doubling in just one year, mobility providers are trying to capitalize on this trend. One of those providers is EVO sharing, a German electric scooter-sharing service. Find out how we helped them incentivize customers to book more trips with gamification!

Esports marketing 101: How to grow your reach and engage the gaming community

The fast-growing esports audience is full of early adopters, and still growing in diversity across the globe. Therefore, it's a desirable audience for both endemic and non-endemic brands. But how should you set up your esports marketing strategy? And how does it differ from traditional digital marketing? Discover 17 strategies, examples & a free checklist inside the article!

7 Tournament organizers tools | Pros & Cons

To be a great tournament organizer, you need a tournament maker that suits your needs. So how do you find the right one? Whether you’re a brand or an (e)sports organization, picking the right tool will be detrimental to your marketing, engagement & monetization strategy. To help you get started, we ran down the pros & cons of the 7 tools.

Go to Top