Why unlocking user motivation is the key to mHealth success?
The smartphone is at the center of our lives. The rise of mobile health is leveraging this device to provide better patient experiences. They're using data to learn more about general health and gain new insights about diseases, treatments and more. Unfortunately, user retention on these apps is low, and mHealth apps need to be more user-centric in order to keep their users. In this article, we explore how gamification can make the experience better for all parties, by making it fun and engaging!