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So far has created 142 blog entries.

The truth about consumer decisions and how to influence them

Consumers shop differently in the 21st century. That's not a surprise, since there has never been more information available to base decisions on. Think With Google, the marketing insights institute from Google, carried out over 300,000 purchase simulations to to map out this decision-making journey. We'll take it a step further and show you how to guide the consumer journey, or as Google calls it "the messy middle" forward using gamification.

How the shared mobility industry can benefit from app gamification

While e-scooters are extremely popular and provide a good solution for short-distance commute in cities, the micro-mobility industry is struggling to make ends meet. The main reason is strict regulation leading to little differentiation with competitors. Embracing app gamification could, however, bring shared mobility providers more peace of mind and strengthen their position in the fierce battle to build a loyal user base. Shared mobility services provider Wunder Mobility is now partnering up with StriveCloud to offer its clients this possibility.

Digital fan engagement | Euroleague Basketball’s strategy

In our fan engagement breakdown series, we take a look at the top sports teams and organizations in the world and how they are tackling fan engagement in times of social distancing. In this blog post, Alex Ferrer Kristjansson, Senior Director Marketing and Communication at Euroleague Basketball shares how Europe’s elite multinational basketball club competition league is keeping their fanbase engaged digitally. Besides some practical examples, Alex also shares his view on...

[Interview] Breaking into esports as a professional football club 

If there is anything the last year has taught us, it’s that the business model of the sports industry is outdated. With the world getting more and more digital every day, clubs have to innovate to survive. We had a conversation with KRC Genk’s Strategic Partnership Manager Davy Vanhaen on their plans to conquer the esports world with the help of the leading gamification company StriveCloud.

3 fanshop revenue hacks

With sports clubs losing matchday income, new revenue streams like fanshops are getting more important. With the industry losing an estimated $60 billion from stadium revenue, the focus on merchandise and online sales have become a higher priority. In this article, we’ll show you how gamification drives merchandise sales and creates long-term loyal customers.

Gamification for apps | Scaling engagement & loyalty

Growing your user base is hard. And it’s even more so to keep those users engaged and active without spending tons on loyalty costs. Unfortunately, in today’s world, where digital apps or platforms often require high initial investment it’s not an option to lose fans. So how can you grow a user base while cutting costs on retention and loyalty? The answer seems to be gamification! It leverages data & rewards to trigger emotional drives so that a user gets and stays motivated to carry out an activity. Esports platform Kayzr for instance successfully gamified its platform, growing its user base by 350% and gaining 60% more daily active users.

Learn your customer lifetime value first, if you want to improve loyalty

It’s up to 5 times more expensive to acquire a new customer than to retain an existing one! What if you can increase revenue by supercharging fan loyalty? Discover how gamification throughout the buyer journey can help you boost fan engagement while keeping costs low.

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