As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.
The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.
It’s an uncertain time for the football world. Clubs, sponsors, and fans have an overload of unanswered questions about the coming season and the measures they will need to take. KAA Gent is no exception. However, the club has decided to be a beacon of positivity during these rather somber times, proving that maintaining fan engagement throughout the age of social distancing is entirely possible. With initiatives such as esports competitions, charity work, and collaboration with digital parties the football club is keeping their fans entertained and the KAA Gent brand top of mind.
The world is becoming increasingly digital, and the same counts for sports organizations. However, this digital wave comes with many growth opportunities to engage fans. In that realm, traditional sports companies can learn a lot from esports. Get inspired by these 66 examples of top esports campaigns!
With consumers at the wheel of their own digital experience and an overflow of content to consume it’s becoming increasingly difficult to capture someone’s attention. However platforms like Facebook or Instagram manage to suck you into their system all the time. Lots of digital experiences leverage gamification to support their engagement goals and supercharge growth. So how do you create long-term digital engagement? How do you get your audience hooked?
The shortage of sports content due to the corona breakout is asking broadcasters sport organizations and brands to get creative in capturing attention. We’ve seen reruns of all-time classics and viral social media challenges by star athletes. During these times esports are still standing. Lots of organizations are turning to this fast growing media branch as a solution to bring fan engagement online without any live competitions going on.
As a sport club you’re not only competing against other sports clubs, you are also competing against companies such as Netflix, Youtube and Twitch which seem to engage younger audiences in a low cost and scalable way. The attention of your fans is monetizable and with all live sports events cancelled, sports clubs and sponsors are looking for new ways to sustainably engage with their fandoms.
The COVID-19 outbreak has moved the eyeballs of consumers even more online. With all live events being postponed or even cancelled, sports clubs and their sponsors have to come up with new ways to engage with fans. In this article you will learn about the impact of Corona on sports events, how clubs and their sponsors are adapting, why you should use gamification to create digital engagement and what the benefits of gamification for marketing activations are.
