How KAA Gent raised € 85,000 for charity

As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.

How eStudios turned event cancellations into digital engagement

The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.

KAA Gent’s secret to fan engagement in the age of social distancing

It’s an uncertain time for the football world. Clubs, sponsors, and fans have an overload of unanswered questions about the coming season and the measures they will need to take. KAA Gent is no exception. However, the club has decided to be a beacon of positivity during these rather somber times, proving that maintaining fan engagement throughout the age of social distancing is entirely possible. With initiatives such as esports competitions, charity work, and collaboration with digital parties the football club is keeping their fans entertained and the KAA Gent brand top of mind.

65+ fan engagement lessons traditional sports can learn from esports (updated in 2022)

The world is becoming increasingly digital, and the same counts for sports organizations. However, this digital wave comes with many growth opportunities to engage fans. In that realm, traditional sports companies can learn a lot from esports. Get inspired by these 66 examples of top esports campaigns!

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