In our fan engagement breakdown series, we take a look at the top sports teams and organizations in the world and how they are tackling fan engagement in times of social distancing. In this blog post, Alex Ferrer Kristjansson, Senior Director Marketing and Communication at Euroleague Basketball shares how Europe’s elite multinational basketball club competition league is keeping their fanbase engaged digitally. Besides some practical examples, Alex also shares his view on...
As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.
In our fan engagement breakdown series, we take a look at the top football clubs in the world and how they are tackling the effects of the Corona outbreak. Today we will review how Germany’s largest football team Bayern München uses their role model function to help society and the football world. With various initiatives in esports and charity going on the club maintains a well-filled pipeline of digital content to keep their fans engaged and safe.
It’s an uncertain time for the football world. Clubs, sponsors, and fans have an overload of unanswered questions about the coming season and the measures they will need to take. KAA Gent is no exception. However, the club has decided to be a beacon of positivity during these rather somber times, proving that maintaining fan engagement throughout the age of social distancing is entirely possible. With initiatives such as esports competitions, charity work, and collaboration with digital parties the football club is keeping their fans entertained and the KAA Gent brand top of mind.
In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during the COVID outbreak. In this blog post we review how Real Madrid is navigating through this pandemic. Their intelligent digital distribution makes the Spanish club the most popular in the world. Through a variety of online fan activations such as organizing and participating in esports tournaments, and creating snappy, interactive content the club has one of the highest digital engagement rates in the industry.
Engagement breakdown: How Manchester United is doubling down on digital fan engagement during COVID-crisis
In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during lockdown. In this blog post we review how Manchester United is handling the COVID crisis. The English Premier League’s most popular team is dedicated to boosting digital engagement and has been focused on growing their online fanbase. With its focus on content the club has one of the highest commercial revenues from sponsorship deals and merchandising.