User retention continues to be a challenge across the app market. In mHealth, just 4% of customers stick around after 30 days, and in digital banking that number is 10%. That's not much better! But there is an answer to improving those numbers: a habit formation strategy led by gamification examples like challenges and rewards that can make your app fun and gratifying.
The mobile app market is set to grow 21% every year between 2021 and 2025. So things will not stay the same for long! Given this, your customer experience optimization strategy needs to be the best it can be so that your business is strong and flexible. The Mobile App Funnel can be a great model to assist your journey.
Amazingly, the number of daily active users in fintech shot up 337% throughout 2021! This sets the scene for a 2022 characterized by both growth and change - and if you plan to ride that wave of growth with your fintech app, you should know the 6 top trends happening right now!
How do health & fitness apps succeed in such a saturated market? App Growth Network's expert advice recommends customer experience optimization throughout the entire funnel. Read on to get some key insights!
To thrive in today's fast-changing digital world, apps need to be flexible and customer-centric. That's why building blocks allow apps to move faster & more agile. Nimble, responsive - and above all - based on consumer feedback, building blocks like the ones StriveCloud offers are making apps stronger and more resilient than ever.
HumanForest is a new micro-mobility app, backed by all of Cabify's co-founders. The team is dedicated to driving sustainable behaviors. While their bikes are powered by renewable energy, their app is powered by gamification!
1 in 3 Gen Z members will not purchase a product or service without being personally recommended it by a friend. Knowing this, user retention among young customers has never been so important! Fintech is turning to gamification examples like leaderboards and point systems to keep young people involved, and for many apps it is working.
In 2016, just 24% of the financial industry was confident that their client strategy was integrated across digital and traditional channels. Today that's changing - customer experience optimization is at the heart of consumer finance. Expert Bjorn Cumps tells us what exactly that means, from improvements in AI to the use of examples of gamification like a points system.
Research shows that in fintech apps just 15% of users finish the onboarding. But with app gamification, apps like Shine see that 80% of users complete the onboarding! The change is huge, and banks old and new are taking notice of how important mobile app engagement is to success. Here's how they crack it.
In 2020, over 10,000 years were spent on the Insight Timer app! The app is so prominent in user retention and attention that it garners over 63% of all time spent on meditation apps. So how did a challenger outcompete apps like Headspace and Calm? With a clever gamification strategy that has user retention at its heart.
