Gamification & Engagement Engine
for B2C apps
Gamification & Engagement Engine

Turn users into daily fans without discounts or spam

Add habit loops and hyper-personalized experiences to your app so people come back on their own. StriveCloud is the Gamification and Engagement Engine that lifts activity and cuts churn. Go live in 14 days, see real impact by day 90.
No‑code widgets to launch streaks, quests, raffles and leaderboards fast 
The same API and SDKs to weave events into core flows
Proven impact: 3× more return visits and +50% activation lift
Inside-app motivation
for B2C apps
Gamification & Engagement Engine

80% of new users leave by day 30. Why?

Teams pour money into customer data platforms and journey maps. Daily active users and lifetime value stay flat because nothing inside the product creates desire to return.

Day-30 churn is the boss fight to beat.
Every week you wait, more new users leave the game.

“Send more pushes” stopped working years ago

WELCOME10 isn’t loyalty.

“Hi {first_name}” isn’t a reason to come back.

What works in 2025

Motivation
Segmentation
Hyper-
personalization
The retention cheat code is not spamming more. It’s adding more fun. Light the spark with motivation, guide it with segmentation, tailor it with hyper-personalization.
Momentum inside your app, not message blasts
Challenges tuned to behavior, not one size fits all promos
Rewards people earn, not discounts that drain margin
Trusted by
150+
brands worldwide
Gamification Experts
for B2C apps
Gamification & Engagement Engine

Software + Strategist: your experts on tap

You don’t just get tools. You get the engine and a dedicated Gamification Expert who co-designs, helps you launch, and scales the loops that move your key metrics.

Dedicated strategist with playbooks for Mobility, FinTech, Health, Media, 

Education & Sports

Best-practice launch: we co-build your
first loop and quality check it so you go
live in 14 days with no code

Ongoing guidance: quarterly reviews, new playbooks and office hours for product,
marketing and development

Co-design to KPI: pick the metric (activation, retention, reactivation), map journeys & choose
the right mechanics

Our way of working
for B2C apps
Gamification & Engagement Engine

How it works

Co-design

Pick the KPI, map journeys, choose mechanics. We co-build the first loop so you launch with best practice.

Week 0

Go live (no-code)

  • Pick a loop (streaks, challenges, leaderboards, raffles...) 
  • Configure with templates and QA together
  • Go live to a first cohort of users
Weeks 1–2

Connect & personalize

  • Sync your app events in real time
  • Trigger moments and behavior-based rewards 
  • See the impact in customisable dashboards
Week 3-6
Features
for B2C apps
Gamification & Engagement Engine

Feature suite (everything you need to build habits)

Case Studies
for B2C apps
Gamification & Engagement Engine

Outcomes you can show the board

Module-level analytics tie every loop to daily active users, retention, and revenue. No database queries needed.

HumanForest

ride frequency per user

+50%

+50%

HumanForest

ride frequency per user

+50%

+50%

Zumba

subscription adoption increase

+37%

+37%

Zumba

subscription adoption increase

+37%

+37%

Club Brugge

3× return visits between match days

3x

3x

Club Brugge

3× return visits between match days

3x

3x

Built for your team

 Speed for marketers 

Launch loops with no-code builder. Own campaigns & segmentation. Run A/B tests. Share board-ready lifts.
Explore the builder
“StriveCloud provided our marketing team with a good tool to do in-app loyalty experiments, without asking devs for help setting up these experiments.”
Verified User
G2 Review

Clarity for product

Orchestrate activation to retention to reactivation playbooks. Track daily active users, churn and average revenue per user by mechanic.
Talk to a strategist
“Integrating & visualising game elements (like a quiz or a scratchcard) with scalable reward systems is something that other players in the market do not seem to offer in the same way.”
Thomas Rypens
D2C Director at Club Brugge

Control for developers

Typed SDKs, webhooks, environments, versioning. Clear API documentation with interactive examples. Keep brand-perfect UI. Secure by design.
Read the API docs
“StriveCloud is a gamification system that allows customers to define it. It’s flexible and enables us to define our own statistics and our own way of letting users progress.”
Gabriele Ferrari
Senior Software Engineer at Wasder
Playbooks
for B2C apps
Gamification & Engagement Engine

Playbooks by industry

Each playbook bundles the right loops, rewards and triggers for your journey.

Mobility

Mobility

Lift first-ride activation, grow weekly trips and win back lapsed riders.

FinTech

FinTech

Increase onboarding completion. Drive repeat opens & transactions.

Health

Health

Streaks & weekly challenges lift adherence and lifetime value.

Media

Media

Grow registered users. Drive daily play (crosswords, quizzes) and article recirculation.

Education

Education

Build learning streaks. Increase course completion and sessions per learner.

Sports

Sports

Quests, trivia and raffles keep fans active between matches.
Features
for B2C apps
Gamification & Engagement Engine

Why StriveCloud eats your other options for breakfast

DIY build

Months of dev sprints
Hard-coded experiments 
Maintenance steals roadmap time

Engagement clouds

Great at messaging outside the product
Pushes and promos remind but do not motivate
Custom mechanics still need engineers

Loyalty engines

Spend‑based earn‑and‑burn erodes margin
Deal‑seeker behavior barely impacts daily active users and monthly active users
Limited in product mechanics

 StriveCloud

In‑app motivation layer with streaks, quests, leaderboards, raffles and rewards
Two-speed engine that launches with no-code in 14 days and scales with the same APIs and SDKs
Ongoing expertise and tooling that build engagement week by week.
Security
for B2C apps
Gamification & Engagement Engine

Security and scale: the enterprise checklist

Operations

Staging/production environments, config versioning

Compliance

GDPR compliant, no personal data needed for core loops

Data Location

EU-hosted by default, global hosting and on-premise options available

Access

Role-basedpermissions

Scale

Built for high-MAU consumer apps, uptime SLA

FAQ
for B2C apps
Gamification & Engagement Engine

Objections, handled

Gamification is a gimmick; will it move our KPIs?

Old badges are dead. Modern loops lift daily active users and lifetime value. See Club Brugge’s 3× return visits and +40% activation elsewhere. Every mechanic ties to hard metrics in your dashboard.

Gamification cheapens our brand.

We use earned perks and progress or status design, not gimmicks. Loyalty without discount bleed.

We don’t have engineering time.

Start no-code and launch your first widgets in 14 days. Integrate later via SDKs, APIs and webhooks.

We already have Braze or OneSignal.

Keep them. They nudge outside the app. StriveCloud creates in-app motivation. Together you get smart prompts plus rewarding progress inside the product.

Will it scale to our MAU?

Yes. Built for 100k to 10M+ monthly active users with role-based access control, audit logs and service level agreement.

Is it secure and compliant enough for my highly regulated industry?

GDPR compliant with EU or global hosting and on-premise options. Role‑based access and audit logs included. References available in regulated sectors.