StriveCloud for Health
for B2C apps
Gamification & Engagement Engine

Improve plan adherence and reduce subscription churn

Make healthy routines feel rewarding, not nagging. Wrap workouts, meals, and mindfulness in 30-day challenges, streak savers, and status perks that lift adherence and renewals.
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+23%

Day-30 adherence

-14%

subscription churn

GDPR

compliant
Gamification for health
for B2C apps
Gamification & Engagement Engine

Why adherence slips and how to fix it

Week-1 is your only window. After that, motivation dips, alerts get ignored, and paid subs churn up to 80% gone by day 30. Don’t send more reminders, build progress that pulls them back with in-flow challenges, streaks, and rewards.
Features
for B2C apps
Gamification & Engagement Engine

Everything you need to reinforce healthy behaviors

In‑app rewards

Turn first workouts into wins. Map the first session, first streak, first program finish. Show a simple checklist, coach tips, and a progress bar that moves. Celebrate each step so the next workout feels obvious.

Personalized quests

Make consistency feel easy with 30 second check ins, coach tips, and tiny wins that level up. When guidance is simple, members say “I can do this,” and they come back tomorrow.


Interactive tools

Reward progress, not pressure. Grant class unlocks after weekly streaks, boost perks after recovery streaks, and level up tiers for completing Foundations. They earn it. They love it. You grow healthy habits that stick.
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Benefits
for B2C apps
Gamification & Engagement Engine

What you achieve with StriveCloud

Marketing

Send push/in-app when it matters.
Build journeys with templates; match your brand.
See clear lifts in activation and adherence.

Product

Increase activation and program adherence across workouts, meals, and sessions.
Start no‑code; test and roll out quickly.
Scale with the same API.

Development

Simple to connect, powerful to scale.
Use anonymous IDs, hosted in the EU by default, globally if needed.
Export clean data to your analytics tools.

Motivation
Segmentation
Hyper-personalization

A simple loop that gets smarter every week. Motivation creates data, data creates context, and context powers timely moments, so users keep coming back and your metrics climb.

Motivate

Wrap core actions with streaks, quests, leaderboards, and earned perks. Progress is visible, rewards feel earned, and returning makes sense.

Enrich

Each action updates lightweight stats (XP, streak length, tier, recency). These turn raw events into a clear picture of intent.

Segment & Nudge

Segments update live (e.g., streak at risk, quest ready). Surface the right loop in-app; send a push only when it helps.

Prove & Tune

Treat each mechanic like a product module. A/B test, keep the winners, retire the noise. Results show up in activation, Day-30 retention, and revenue.
Playbooks
for B2C apps
Gamification & Engagement Engine

The Health playbook

Swipe

Stage

Activation
Early retention
Habit building
Reactivation
Monetization

Mechanic(s)

Onboarding streak + 7‑day quest
Weekly challenge + streak saver
Tiers + program milestones
Win‑back quest
Referral quest + leaderboard

Trigger

First install → first 3 sessions/meals
3 workouts/week or daily mindfulness
Consistent sessions across weeks
14‑day inactivity
Share after session or milestone

Reward

XP + Week‑1 badge
Tier progress
Perk (coach Q&A, partner reward)
Earned perk upon completion
Wallet bonus (coins)

Primary KPI

Activation rate / D7 adherence
Day‑30 adherence
DAU / sessions per member
Reactivated members
Average revenue per user / referrals
Gamification and Engagement Engine
for B2C apps
Gamification & Engagement Engine

What StriveCloud means for Health

Gamification + Engagement Engine
No-code now, API later
Plays nicely with your stack
Turn workouts, meals, and sessions into habits with streaks, challenges, leaderboards, and earned perks.
Target who sees what and when and reward real progress (e.g., complete 5 sessions this week → perk day).
Prove lift: activation, Day‑30 adherence, plan renewals.
Launch a first loop in days.
Reuse the same events to roll out app native UI.
Send push and in-app at the right moment.
Send data where you need it, your customer data platform and dashboards.
Works with existing event tracking like workout_logged, session_completed, meal_tracked.
Our way of working
for B2C apps
Gamification & Engagement Engine

How it works

Co-design

Pick the KPI, map journeys, choose mechanics. We co-build the first loop so you launch with best practice.
‍

Week 0

Go live (no-code)

  • Pick a loop (streaks, challenges, leaderboards, raffles...) 
  • Configure with templates and QA together
  • Go live to a first cohort of users
Weeks 1–2

Connect & personalize

  • Sync your app events in real time
  • Trigger moments and behavior-based rewards 
  • See the impact in customisable dashboards
Week 3-6
Case Studies
for B2C apps
Gamification & Engagement Engine

Outcomes you can show the board

Module-level analytics tie every loop to daily active users, retention, and revenue. No database queries needed.

HumanForest

ride frequency per user
View case

+50%

+50%

HumanForest

ride frequency per user
View case

+50%

+50%

Zumba

subscription adoption increase
View case

+37%

+37%

Zumba

subscription adoption increase
View case

+37%

+37%

Club Brugge

3× return visits between match days
View case

3x

3x

Club Brugge

3× return visits between match days
View case

3x

3x

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Implementation
for B2C apps
Gamification & Engagement Engine

Plug in, power up

Works with your stack

API-based configuration, works with any stack

Integrate once

Plug in your event data once and scale to any source or depth

Notifications that land

Send push/in-app at the right moment
Security
for B2C apps
Gamification & Engagement Engine

Security and scale: the enterprise checklist

Operations

Staging/production environments, config versioning

Compliance

GDPR compliant, no personal data needed for core loops

Data Location

EU-hosted by default, global hosting and on-premise options available

Access

Role-basedpermissions

Scale

Built for high-MAU consumer apps, uptime SLA

Request security details

Start small, keep control

Start with a month to month pilot. We bring the strategist, you keep the data.
Start a pilot
FAQ
for B2C apps
Gamification & Engagement Engine

Objections, handled

Gamification is a gimmick; will it move our KPIs?

Old badges are dead. Modern loops lift daily active users and lifetime value. See Club Brugge’s 3× return visits and +40% activation elsewhere. Every mechanic ties to hard metrics in your dashboard.

Gamification cheapens our brand.

We use earned perks and progress or status design, not gimmicks. Loyalty without discount bleed.

We don’t have engineering time.

Start no-code and launch your first widgets in 14 days. Integrate later via SDKs, APIs and webhooks.

We already have Braze or OneSignal.

Keep them. They nudge outside the app. StriveCloud creates in-app motivation. Together you get smart prompts plus rewarding progress inside the product.

Will it scale to our MAU?

Yes. Built for 100k to 10M+ monthly active users with role-based access control, audit logs and service level agreement.

Is it secure and compliant enough for my highly regulated industry?

GDPR compliant with EU or global hosting and on-premise options. Role‑based access and audit logs included. References available in regulated sectors.

Ready to reduce Day-30 churn?

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