Club Brugge

The challenge

Help Club Brugge delve deeper into their fan demographic to acquire more information about their supporters and leverage this knowledge to attract more enthusiasts.

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The solution

Partner up with StriveCloud to create a unique digital experience aimed at sparking customer engagement and fostering increased brand loyalty, alongside other positive consumer behavior.

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The customer

Club Brugge, also known as Club Brugge KV, is a professional football club based in Bruges, Belgium. Established in 1891, it is one of the most successful and historically significant clubs in Belgian football.

A key aspect of the club's strategy is to extend focus beyond the stadium and reward fans who support Club Brugge from afar. Whether their supporters are cheering from home or tuning in remotely, Club Brugge acknowledges the importance of engaging with every fan.

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Goals

1. Foster a deeper connection with their fans to attract them to the new stadium.
2. Enhance customer rewards and prioritize unique experiences over transactional benefits.

Our approach

1. Strategic testing

StriveCloud implemented an end-of-year campaign featuring a daily scratch-card reward system for fans visiting the campaign page. This innovative approach not only tested speculations but also significantly boosted fan engagement.

2. Integration with existing data systems

Seamlessly integrating scalable reward systems with the client's existing data infrastructure, StriveCloud ensured a smooth experience for fans while also facilitating the tracking of desired behaviors such as early match attendance or increased merchandise purchases.

3. Fusion of reward systems

Applying a clever blend of game elements with versatile reward systems, StriveCloud's method created a captivating and interactive experience that set Club Brugge apart from competitors and enhanced overall user satisfaction.

Results

1. Over 12,000 fans participated, aligning closely with the most successful campaigns in terms of unique participants.
2. An average participant came back 8 times, with more than 3,500 fans consistently returning every day over a period of almost a month. On normal fan activations, this result is usually unreachable.
3. A positive ROI in direct sales compared to the activation investment, a rarity in such initiatives.
4. Over 80% of more than 1,000,000 points allocated to specific experiences instead of tangible products. Unique experiences struck a chord with Club Brugge's supporters.

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