KNVB

The challenge

Create a safe and comfortable platform for e-football players and fans in the Netherlands to participate in online tournaments and connect with each other and the club.

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The solution

Launch Jantje.gg, a trendsetting online platform that lets users participate in tournaments and earn prizes by playing FIFA against other users in their school, college, or nearby communities.

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The customer

KNVB is the Dutch Football Federation. Over the last few years, KNVB has integrated an esports strategy aligned with the vision of FIFA. Having already created a competitive online league called E_Oranje on FIFA 22 and FIFA 23, they wanted to encourage the local Dutch footballing spirit further by creating an amateur online league for all grassroots FIFA players in the Netherlands.

With this in mind, they launched Jantje.gg, an online platform for amateur FIFA players in the Netherlands. On Jantje.gg, FIFA players can participate in tournaments and compete against players of various levels. KNVB envisioned one single digital platform that would attract the Dutch footballing spirit into the digital space.

Customer story

Having listened to various pitches from around the world, KNVB trusted StriveCloud with the keys to turning Jantje.gg into a safe and comfortable e-football platform for FIFA 23 players.

StriveCloud took the vision KNVB had about Jantje.gg and turned it into a full-fledged interactive platform for connecting amateur FIFA players. Besides the thrill of participating in online domestic tournaments by representing their favorite clubs and players, Jantje.gg oozed entertainment in other ways. Players can compare their results against other players in public leaderboards and win various prizes by participating on the platform.

To keep track of progress, Jantje.gg users can check their Prijzenkast, a personalized digital prize shelf for each user filled with redeemable virtual currencies called 'Jantjes', trophies and badges, available challenges and progress, upcoming challenges, and several other performance-based credits.

Jantje.gg is designed to encourage 12 to 25 year-old players into the digital e-footballing environment, making learning and playing synonymous on a cosy and comfortable platform.

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Why StriveCloud

1. Fully customizable white-label platform to bring your digital concept to life.
2. An engaging experience for amateur FIFA players: unique loyalty and gamification features (leaderboards, challenges, trophies, badges, virtual currency) developing a grassroots FIFA spirit from the ground up.
3. "We're in it together": full support of our team of experts to make the project a success.

Our approach

1. Platform set-up

StriveCloud was instrumental in creating Jantje.gg, providing expertise in delivering the best experience on the platform and supporting the initial setup of the first tournaments.

2. Marketing tool integration

Our seamless integration with KNVB's pre-existing marketing tool stack and CRM allowed for a streamlined approach to marketing and fan relationship management.

3. Growth and user acquisition

In year one, Jantje.gg focused on growing its user base in the Netherlands through branded and video content, social media campaigns, and on-platform events. In year two, the focus narrowed to creating a snowball effect by advertising the platform in specific regions.

Highlights

Gamification mechanics on Jantje.gg

The engine behind Jantje.gg covers a range of gamification and loyalty features:

• Challenges and progress tracking (e.g. Rookie reward: play 10 games)
• Badges
• Shop rewards (e.g. Steam €10 gift card)
• Virtual currency known as Jantjes

A safe and comfortable environment

The user cycle of the platform is elegant, efficient, usable, and good to play FIFA on. That's the most important thing for KNVB.

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