StriveCloud for FinTech
for B2C apps
Gamification & Engagement Engine

Turn activation into financial confidence

Keep customers from drifting to the next card. Build financial confidence in-app with step-by-step quests, plain-language tips, and earned perks that guide card use, bill pay, and savings.

+14.6%

active cards at D30

+31%

activation

GDPR

compliant
Gamification for FinTech
for B2C apps
Gamification & Engagement Engine

Stop losing signups before first deposit

Signups spike, then stall. Push gets ignored. Discount users wait for the next code. The fix lives inside the product: first-deposit quests, card-use streaks, and short lessons that make money moments clear and safe. Teach the next step, reward real usage, and watch confidence grow action by action.
Features
for B2C apps
Gamification & Engagement Engine

Everything you need to build financial confidence

Guided money moments

Turn firsts into wins. Map the first deposit, first card tap, first bill paid, first savings goal. Show a simple checklist, plain language tips, and a progress bar that moves. Celebrate each step so the next money move feels obvious.

Confidence builders

Make people feel clever. Launch 30 second quizzes and goal trackers that explain fees, limits, and safety without the jargon. Turn right answers into a nudge and a small badge. Fewer oops moments, fewer tickets, more “I got this.”

Earned perks, not gimmicks

Reward progress, not promo hunting. Grant fee free days after three on time payments. Boost savings after weekly deposits. Advance tiers for finishing Money Basics. They earn it. They love it. You lift the right behaviors.

Motivation
Segmentation
Hyper-personalization

A simple loop that gets smarter every week. Motivation creates data, data creates context, and context powers timely moments, so users keep coming back and your metrics climb.

Motivate

Wrap core actions with streaks, quests, leaderboards, and earned perks. Progress is visible, rewards feel earned, and returning makes sense.

Enrich

Each action updates lightweight stats (XP, streak length, tier, recency). These turn raw events into a clear picture of intent.

Segment & Nudge

Segments update live (e.g., streak at risk, quest ready). Surface the right loop in-app; send a push only when it helps.

Prove & Tune

Treat each mechanic like a product module. A/B test, keep the winners, retire the noise. Results show up in activation, Day-30 retention, and revenue.
Playbooks
for B2C apps
Gamification & Engagement Engine

The FinTech playbook

Swipe

Stage

Activation
Early retention
Habit building
Reactivation
Monetization

Mechanic(s)

5‑step onboarding quest
Card activation streak + safety quiz
Saving tiers + goal tracker
Win-back quest + bill pay explainer
Referral quest + literacy bonus

Trigger

account_opened → identity checks → first deposit
card_activated + first 3 payments
Weekly deposit goals met
14‑day inactivity
Share after payment or goal reached

Reward

XP + onboarding badge
Tier progress
APY-boost day or perk
Earned perk when completed
Wallet bonus (coins)

Primary KPI

Activation to funded account
Active cards at D30
Deposit frequency
Reactivated customers
Average revenue per use / referrals
Gamification and Engagement Engine
for B2C apps
Gamification & Engagement Engine

What StriveCloud means for FinTech

Turn first actions into habits with quests, streaks, tiers, and earned perks tied to real money moments.
Target who sees what and when, and reward real progress like first deposit kicks off a streak.
Prove lift on funded accounts, card activation, deposit frequency, and average revenue per user.
Launch a first loop in days.
Reuse the same events to roll out app native UI.
Send push and in-app at the right moment.
Send data where you need it, your customer data platform and dashboards.
Works with existing event tracking like account_opened, card_activated, deposit_made, bill_paid.
Our way of working
for B2C apps
Gamification & Engagement Engine

How it works

Co-design

Pick the KPI, map journeys, choose mechanics. We co-build the first loop so you launch with best practice.

Week 0

Go live (no-code)

  • Pick a loop (streaks, challenges, leaderboards, raffles...) 
  • Configure with templates and QA together
  • Go live to a first cohort of users
Weeks 1–2

Connect & personalize

  • Sync your app events in real time
  • Trigger moments and behavior-based rewards 
  • See the impact in customisable dashboards
Week 3-6
Case Studies
for B2C apps
Gamification & Engagement Engine

Outcomes you can show the board

Module-level analytics tie every loop to daily active users, retention, and revenue. No database queries needed.

HumanForest

ride frequency per user

+50%

+50%

HumanForest

ride frequency per user

+50%

+50%

Zumba

subscription adoption increase

+37%

+37%

Zumba

subscription adoption increase

+37%

+37%

Club Brugge

3× return visits between match days

3x

3x

Club Brugge

3× return visits between match days

3x

3x

Implementation
for B2C apps
Gamification & Engagement Engine

Plug in, power up

Works with your stack

API-based configuration, works with any stack

Integrate once

Plug in your event data once and scale to any source or depth

Notifications that land

Send push/in-app at the right moment
Security
for B2C apps
Gamification & Engagement Engine

Security and scale: the enterprise checklist

Operations

Staging/production environments, config versioning

Compliance

GDPR compliant, no personal data needed for core loops

Data Location

EU-hosted by default, global hosting and on-premise options available

Access

Role-basedpermissions

Scale

Built for high-MAU consumer apps, uptime SLA

Start small, keep control

Start with a month to month pilot. We bring the strategist, you keep the data.
FAQ
for B2C apps
Gamification & Engagement Engine

Objections, handled

Gamification is a gimmick; will it move our KPIs?

Old badges are dead. Modern loops lift daily active users and lifetime value. See Club Brugge’s 3× return visits and +40% activation elsewhere. Every mechanic ties to hard metrics in your dashboard.

Gamification cheapens our brand.

We use earned perks and progress or status design, not gimmicks. Loyalty without discount bleed.

We don’t have engineering time.

Start no-code and launch your first widgets in 14 days. Integrate later via SDKs, APIs and webhooks.

We already have Braze or OneSignal.

Keep them. They nudge outside the app. StriveCloud creates in-app motivation. Together you get smart prompts plus rewarding progress inside the product.

Will it scale to our MAU?

Yes. Built for 100k to 10M+ monthly active users with role-based access control, audit logs and service level agreement.

Is it secure and compliant enough for my highly regulated industry?

GDPR compliant with EU or global hosting and on-premise options. Role‑based access and audit logs included. References available in regulated sectors.