As the largest esports online gaming platform in the BENELUX region, Kayzr helps brands reach the millennials and generation Z target group where eyeballs and engagement are more concentrated than ever. Gamers can create an account on Kayzr free of charge, and get prize rewards to participate in tournaments of their favorite games. For a seamless experience, each tournament takes place only in the afternoon under the supervision of a moderator provided by Kayzr. In an effort to level-up the gamers’ experience and delight, but cap the costs of rewards and support as the platform scaled, Kayzr turned to StriveCloud.
It is not uncommon for a digital platform to provide prize rewards to attract and activate user behavior. Kayzr gamers are incentivized to participate in tournaments by winning Kayzr coins which they can spend on real-life items in the online shop. But as the platform scales, the cost of organizing tournaments and motivate gamers’ participation scales with it.
In an effort to solve this seemingly complex problem, Kayzr’s commercial team researched potential solutions to incentivize gamers to participate in competitions that roll 24/7 at no additional cost, and ultimately offer sponsor visibility over a scalable audience.
Kayzr selected StriveCloud as a partner that they could work with to create a scalable reward and support system, without compromising the user experience in the new platform release: Kayzr 4.0.
Since going live with Kayzr 4.0 and StriveCloud, the Kayzr community has been growing week after week with an average of weekly growth of 20% in both registrations as well as tournaments played. In the weeks following the COVID-19 lockdown, the numbers grew even faster.