Growing your user base is hard. And it’s even more so to keep those users engaged and active without spending tons on loyalty costs. Unfortunately, in today’s world, where digital apps or platforms often require high initial investment it’s not an option to lose fans. So how can you grow a user base while cutting costs on retention and loyalty? The answer seems to be gamification! It leverages data & rewards to trigger emotional drives so that a user gets and stays motivated to carry out an activity. Esports platform Kayzr for instance successfully gamified its platform, growing its user base by 350% and gaining 60% more daily active users.
It’s up to 5 times more expensive to acquire a new customer than to retain an existing one! What if you can increase revenue by supercharging fan loyalty? Discover how gamification throughout the buyer journey can help you boost fan engagement while keeping costs low.
It is harder than ever to create great digital experiences. With the rise of data and analytics, fans expect an experience tailored to their personal needs and preferences. But how can you gear an experience for entirely different behaviors? In this post, we'll be looking at Swiss esports agency eStudios and how they overcame their personalization challenges.
As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.
In our fan engagement breakdown series, we take a look at the top football clubs in the world and how they are tackling the effects of the Corona outbreak. Today we will review how Germany’s largest football team Bayern München uses their role model function to help society and the football world. With various initiatives in esports and charity going on the club maintains a well-filled pipeline of digital content to keep their fans engaged and safe.