Esports can help brands and sports clubs to solidify their revenue streams. With a gaming tournament platform, you create a digital alternative to the match days in stadiums. This allows you to reconnect with sports fans, tap into and quickly get to know new audiences like Gen Z or people abroad.
2020 has been a frustrating year for the sports industry. After the first lockdown, most teams are operating at less than half of their capacity. Instead of losing fans, sports organizations are moving their audience online with original esports campaigns. Now is the best time to make the switch and get started in esports! That's why we created a list of 10 campaign ideas you can easily launch today. Capture more fan data, offer sponsor visibility, and keep your community active with personalized experiences!
In our fan engagement breakdown series, we take a look at the top sports teams and organizations in the world and how they are tackling fan engagement in times of social distancing. In this blog post, Alex Ferrer Kristjansson, Senior Director Marketing and Communication at Euroleague Basketball shares how Europe’s elite multinational basketball club competition league is keeping their fanbase engaged digitally. Besides some practical examples, Alex also shares his view on...
In our fan engagement breakdown series, we take a look at the top football clubs in the world and how they are tackling the effects of the Corona outbreak. Today we will review how Germany’s largest football team Bayern München uses their role model function to help society and the football world. With various initiatives in esports and charity going on the club maintains a well-filled pipeline of digital content to keep their fans engaged and safe.
In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during the COVID outbreak. In this blog post we review how Real Madrid is navigating through this pandemic. Their intelligent digital distribution makes the Spanish club the most popular in the world. Through a variety of online fan activations such as organizing and participating in esports tournaments, and creating snappy, interactive content the club has one of the highest digital engagement rates in the industry.
In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during lockdown. In this blog post we review how Manchester United is handling the COVID crisis. The English Premier League’s most popular team is dedicated to boosting digital engagement and has been focused on growing their online fanbase. With its focus on content the club has one of the highest commercial revenues from sponsorship deals and merchandising.
The COVID-19 outbreak has moved the eyeballs of consumers even more online. With all live events being postponed or even cancelled, sports clubs and their sponsors have to come up with new ways to engage with fans. In this article you will learn about the impact of Corona on sports events, how clubs and their sponsors are adapting, why you should use gamification to create digital engagement and what the benefits of gamification for marketing activations are.
