The fast-growing esports audience is full of early adopters, and still growing in diversity across the globe. Therefore, it's a desirable audience for both endemic and non-endemic brands. But how should you set up your esports marketing strategy? And how does it differ from traditional digital marketing? Discover 17 strategies, examples & a free checklist inside the article!
What is the best tournament platform to keep gamers engaged? Today's gamers want more than just to play the game. They're looking to fulfill the 3C's of gaming marketing: competition, community & content. How can you fill in that need? And which platform is right for you?
To be a great tournament organizer, you need a tournament maker that suits your needs. So how do you find the right one? Whether you’re a brand or an (e)sports organization, picking the right tool will be detrimental to your marketing, engagement & monetization strategy. To help you get started, we ran down the pros & cons of the 7 tools.
How do you build and more importantly monetize your gaming community? Originally, Discord is a great platform to connect with gamers. However, it's not easy to monetize. From sponsor and advertising opportunities to in-game currencies and rewards, what approach should you take? Find out in this article!
Soon gamers will make up for the majority of the working population. This means that the success of your gaming marketing has never been more important! From picking the right gaming tournament platform to knowing when to use which social media tools. These are the strategies & tools you need!
In 2021, the largest play in the web browser market Google Chrome will kill third-party cookies. They follow the example of both Safari and Firefox which have already dropped cookies last year. 2021 is the final countdown for marketers! You need to find ways of enriching your data with first-party cookies. So, how do you get your audience to share their data with you? And why should you start collecting first-party data now?
Esports can help brands and sports clubs to solidify their revenue streams. With a gaming tournament platform, you create a digital alternative to the match days in stadiums. This allows you to reconnect with sports fans, tap into and quickly get to know new audiences like Gen Z or people abroad.
2020 has been a frustrating year for the sports industry. After the first lockdown, most teams are operating at less than half of their capacity. Instead of losing fans, sports organizations are moving their audience online with original esports campaigns. Now is the best time to make the switch and get started in esports! That's why we created a list of 10 campaign ideas you can easily launch today. Capture more fan data, offer sponsor visibility, and keep your community active with personalized experiences!
In our fan engagement breakdown series, we take a look at the top sports teams and organizations in the world and how they are tackling fan engagement in times of social distancing. In this blog post, Alex Ferrer Kristjansson, Senior Director Marketing and Communication at Euroleague Basketball shares how Europe’s elite multinational basketball club competition league is keeping their fanbase engaged digitally. Besides some practical examples, Alex also shares his view on...
With sports clubs losing matchday income, new revenue streams like fanshops are getting more important. With the industry losing an estimated $60 billion from stadium revenue, the focus on merchandise and online sales have become a higher priority. In this article, we’ll show you how gamification drives merchandise sales and creates long-term loyal customers.