Between 2021 and 2024 esports is expected to grow by 50%. In fact, it's the world's fastest-growing sport! To get in on the action, AB InBev and StriveCloud teamed up to launch Cooldown. A platform to boost esports fan engagement with bars. However, it's not your everyday tournament platform, rather it uses the power of community to make esports as accessible and open as ever. Find out more about the project inside!
If there is anything the last year has taught us, it’s that the business model of the sports industry is outdated. With the world getting more and more digital every day, clubs have to innovate to survive. We had a conversation with KRC Genk’s Strategic Partnership Manager Davy Vanhaen on their plans to conquer the esports world with the help of the leading gamification company StriveCloud.
As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.
The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.
It’s an uncertain time for the football world. Clubs, sponsors, and fans have an overload of unanswered questions about the coming season and the measures they will need to take. KAA Gent is no exception. However, the club has decided to be a beacon of positivity during these rather somber times, proving that maintaining fan engagement throughout the age of social distancing is entirely possible. With initiatives such as esports competitions, charity work, and collaboration with digital parties the football club is keeping their fans entertained and the KAA Gent brand top of mind.
AB InBev, the biggest brewery in the world and also an avid sponsor of live sports events, is shifting focus to better serve its customers during the Corona outbreak. We had the opportunity to interview the AB InBev Europe innovation lead Michael Codd about handling communication, digital brand activation and esports.