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Features
for B2C apps
Gamification & Engagement Engine

The Gamification & Engagement Engine for product-led apps

Run challenges, leaderboards, quizzes, rewards, and nudges from one platform. Plug it into your app, ship faster, personalize by segment, and connect cleanly to your stack.
Behavior Prediction Engine
Gamification Engine
Rewards Engine
Personalization Engine
Monetization Engine
Front-end Engine
Integration Engine
Features
for B2C apps
Gamification & Engagement Engine

Behavior Prediction Engine

Predicts churn risk and superuser potential from live behavior, then triggers the right intervention in three clicks.

Churn & superuser prediction

Spot churners and superusers before either signal is obvious.

Churn Detector

  • At-risk scoring: 15 weighted signals across engagement, progression, economy, onboarding, and retention. Users land in one of five risk tiers (CRITICAL, HIGH, MEDIUM, LOW, HEALTHY) and shift live as their behavior changes.
  • Win-back triggers: Deploy a personalized Welcome Back Campaign or win-back nudge in three clicks, with rewards tied to the user's lifecycle stage.

Superuser detector

Surface Power-stage users the moment they qualify, so perks, status, and tailored leaderboard plays land while the momentum is fresh.

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Risk & opportunity scoring

Every user carries a live churn risk score (0 to 100) and a lifecycle-stage signal that downstream segmentation and triggers act on automatically.

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Predictive segmentation

Build segments from where users are heading, not just where they have been.

Lifecycle cohorts‍

Users flow live through eight stages: New, Onboarding, Activated, Engaged, Power, Declining, Dormant, Churned. Cohorts refresh as behavior shifts, with no cron jobs or manual re-segmentation.

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Predictive cohorts

  • Churn-risk cohorts: Auto-group users by risk tier, refreshed live as signals shift.
  • Superuser cohorts: Cluster Power-stage and high engagement users for tailored loyalty plays.

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Live cohort movement‍

Watch users flow between segments as predictions update, with no manual re-segmentation or cron jobs.

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Predictive triggers

Fire interventions on predicted intent, not on events that already happened.

Intent-based triggers‍

Launch a Daily Login Streak, Onboarding Quest, Welcome Back Campaign, or Weekly Level-Up Sprint the moment a user crosses a risk or opportunity threshold. Each blueprint deploys stats, milestones, and leaderboards into your StriveCloud environment in three clicks.

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Auto-intervention rules

Map each risk tier to a default blueprint, so the win-back, perk, or challenge deploys the moment a user qualifies. No human in the loop.

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Cohort leaderboards‍

Rank your superusers and champions, mid-tier users, and churn-risk cohorts side by side. Send personalized rewards, streaks, or quests to each band to keep them engaged, without leaving the dashboard.

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Prediction insights

See how predictions are shaping retention, loyalty, and revenue.

Churn curve impact‍

Track how predicted-and-triggered cohorts bend the retention curve versus the baseline.

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Live event log‍

Watch every login, level-up, reward, and risk shift as it happens, with 30-second updates straight from your app.

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Segment movement‍

Visualize how users move between risk tiers and lifecycle stages across days, weeks, and campaigns.

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Features
for B2C apps
Gamification & Engagement Engine

Gamification Engine

Create motivation loops that make progress visible, rewarding, and worth repeating.

Acquisition mechanics

Reduce first-visit friction and turn word-of-mouth into a steady growth channel.

Progression mechanics

Give users a sense of personal accomplishment and a path to follow.

Personal challenges

  • Classic challenges with prerequisites: Let users unlock new missions as they complete earlier ones, creating a sense of momentum and mastery.
  • Time-bound challenges: Add urgency and excitement with limited-time goals that keep users coming back daily.

Levels

  • Custom XP algorithms: Reward every action with a transparent, meaningful progression system that fits your business logic.
  • Tier systems: Show visible advancement through ranks or badges, turning long-term use into status and pride.

Personal goal setting

Let users define and track their own objectives, from consistency streaks to skill milestones, and celebrate every step forward.

Competition & social

Encourage friendly competition and drive engagement through social interaction.

Leaderboards (individual & team)

Drive friendly competition and repeat visits.

Team challenges

Form squads to complete goals together and rally inactive members.

  • Classic challenges with prerequisites: Only qualified users enter, raising stakes and fairness.
  • Time-bound challenges: Short events create spikes in activity and daily return habits.

Tournaments

Bring the community together around timed competitions.

Team goal setting

Align groups with collective objectives and rewards.

Interactive content & mini games

Capture attention and gather feedback with fun, bite-sized activities.

Game Center

Launch branded no-code games that lift in-app engagement and pull new users through acquisition loops.

Quizzes

  • Classic quiz: Ask multiple-choice questions with instant scoring to educate and segment users.
  • Swipe quiz: Rapid left/right interactions keep pace high while you gather zero-party data.
  • Time quiz: Answer under a countdown to add urgency and repeat play.
  • Time score quiz: Earn points for speed and accuracy to reward mastery, not guessing.
  • Personality test: Lightweight diagnostics that profile users for smarter personalization and targeting.

Polls

  • Classic polls: Single-tap voting with live results to spark quick engagement.
  • Swipe polls: High-tempo opinions that feel fun and mobile-native.
  • Man of the match polls: Event-based voting that drives post-game traffic and sponsor visibility.
  • Pick your team polls: Let fans choose lineups, turn selections into segments and follow-up content.

Brain Games

  • Memory game: Short cognitive loops that boost session time and positive feedback.
  • Fantasy getting: Predict outcomes with virtual stakes to deepen involvement without real money.

Third-party game integrations:

Plug in external titles and keep rewards, analytics, and moderation unified.

News

Publish timely updates in-app to anchor daily return visits.

Video embed

Drop videos anywhere, supporting autoplay, chapters, and in-video CTAs.

Features
for B2C apps
Gamification & Engagement Engine

Rewards Engine

Run your virtual economy with currencies, wallets, shops, and prize games that convert effort into tangible value.

Your own virtual economy

Create a compelling in-app currency system to fuel your entire rewards program.

Virtual currencies:

Issue one or multiple currencies with configurable earn/spend rules.

User wallets

Track balances, top-ups, and locks securely per user.

User vault

Store rare items and non-spendable perks separately from coins.

Boosters:

Offer time-limited multipliers that accelerate progress when you want it.

Transaction overview:

Audit every earn/spend event with exports for finance and ops.

Loyalty shop & product catalog

Provide a seamless redemption experience where users can exchange points for real value.

Loyalty shop (for digital and physical products):

List items with stock, variants, eligibility, and localization in one place.

Full order management system:

Handle pick, pack, ship, cancel, and refund workflows end-to-end.

Automated voucher fulfillment:

Deliver digital codes instantly to cut support volume.

Prize games & special events

Boost excitement and daily logins with games of chance and limited-time boosters.

Raffles:

Let users spend entries for a chance at bigger rewards—fully auditable.

Wheel of fortune:

Create quick spin-to-win moments between core tasks.

Scratch cards:

Reveal-based cards add surprise without slowing the journey.

Hot zones and “Happy Hour” timed boosters:

Schedule multipliers at peak times to concentrate activity.

Real-world redemption tools

Bridge the gap between your digital platform and physical locations or products.

QR & Bar code generator:

Generate scannable codes for on-site perks, check-ins, and proof-of-reward.

(QR) Code redemption:

Validate rewards instantly, online or at the point of sale.

Features
for B2C apps
Gamification & Engagement Engine

Personalization Engine

Captures events and stats to segment audiences and trigger the right content, rewards, or nudges in real time.

User data management

Capture event-based metrics and user stats that power real-time personalization.

User management interface

  • User impersonation: See what a user sees to debug friction and resolve issues faster.
  • Manual (bulk) rewarding: Credit accounts at scale for campaigns or make-goods.
  • Manual user data change & deletion: Edit profiles and honor deletion requests quickly and safely.
  • User banning: Block bad actors while preserving evidence for review.

Automated user insertion / extraction

‍ Sync users in and out of your systems without manual work.

Custom metadata scheme builder

Add fields that match your business—no engineering ticket needed.

User data enrichment

Transform raw events into actionable stats for targeting.

Stat engine

Capture event-based metrics and user stats that power real-time personalization.

Stat builder (streaks, personal records, weekly highs/lows, averages, totals, seasons)

Define metrics once; they update live and feed segmentation and UI.

Custom metadata scheme builder

Extend stats with context (team, location, plan) for sharper insights.

Audience segmentation

Create dynamic user segments in real-time based on any tracked stat or data point.

Live segmentation on metadata & user stats

As behavior changes, users flow in and out automatically. No cron jobs.

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Targeted actions and nudging

Deliver the right content, reward, or message to the right user at the right time.

Contextual nudging based on user progress

  • Email nudges: Send timely emails that pull people back with purpose
  • (Push) notification nudges: Lightweight prompts that respect quiet hours and user settings.

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Content gating (show/hide by segment)

Reveal only what’s relevant to reduce noise and decision fatigue.

Segmented rewards

‍Offer perks to specific cohorts to shape desired behaviors.

Segmented game elements

Launch games or challenges only to the audiences they fit.

Features
for B2C apps
Gamification & Engagement Engine

Monetization Engine

Handles payments and revenue models like subscriptions, gated content, boosters, ads, and currency bundles without friction.

Payment and sales infrastructure

The core tools required to securely process payments and manage online sales.

Payment integration (Stripe & CCV)

Collect payments globally with saved methods and strong SCA.

User wallet top-ups

Sell currency bundles users can spend across features.

E-commerce shop (with Product System Integration)

Sell digital or physical items with unified inventory and taxes.

Revenue strategies

Implement diverse revenue models, from recurring subscriptions to one-time purchases.

Premium subscriptions

Lock in predictable revenue with tiered plans and trials.

Gated content (Pay-to-Access)

Monetize exclusives without fracturing the user journey.

Sell Game Boosters & advantages

Offer ethical power-ups that speed progress, not pay-to-win.

Custom discount systems

Run codes, bundles, and personalized offers without dev work.

(Virtual) currency bundles

Price packs smartly to lift ARPU and conversion.

Advertising center

Serve sponsor placements natively with targeting and frequency caps.

Features
for B2C apps
Gamification & Engagement Engine

Front-end Engine

Ships the experience with embeddable widgets, a no-code page builder, and full brand theming across devices.

Embeddable widgets

Easily add any platform feature to your existing website or app, piece by piece.

Embeddable standalone widgets for all features

Drop-in components load fast and inherit your layout.

Fully responsive & easy to embed

Works on any screen with a simple copy-paste snippet.

Visual page builder

Create feature-rich pages from scratch without needing to write a single line of code.

Drag & drop page creation

Assemble pages visually and preview before publishing.

Content blocks (widgets, sections, tabs, sliders)

Compose complex layouts from reusable blocks.

Copy & paste templates

Start from proven layouts and ship faster.

Brand customization

Ensure every component and page perfectly matches your brand's unique look and feel.

Full theming & color control

Set palettes once; components adapt automatically.

Custom fonts

Bring your typography to the experience.

Custom CSS engine

Handle edge cases without forking code.

Features
for B2C apps
Gamification & Engagement Engine

Integration Engine

Connect your stack via REST APIs, webhooks, SSO, and turnkey third-party integrations.

Core connectivity

The fundamental tools for building custom workflows and ensuring data flows where you need it.

Full developer API (Rest API)

Access everything programmatically with robust permissions.

Send data anywhere (Webhooks)

Stream events to your stack in real time.

Embed anywhere (iframe generator)

Host experiences on your domain with minimal setup.

Seamless user login

Make it easy and secure for users to access your platform using their existing credentials.

Single Sign-On (SSO) Engine:

Facebook / Google / Sports Alliance / Twitch / Venly: Reduce friction with familiar, one-click authentication options.

Third-party integrations

Connect directly to the services you already rely on for payments, analytics, and communication.

Payments

Stripe, CCV: Keep finance clean with reconciled payouts and refunds.

Analytics & tracking

Google, Segment, Slack, Datawarehouse (BigQuery): Send live event streams to your BI and alert teams where they work.

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