Many businesses are launching apps to get the needed eyeball time from their audience, but lots of them are failing at keeping consumers engaged. Why? Because they are either not tracking mobile app churn or aren't solving the problems that cause users to abandon their apps. Luckily, there are solutions to tackle the engagement challenge. Gamification, for instance.
Consumers shop differently in the 21st century. That's not a surprise, since there has never been more information available to base decisions on. Think With Google, the marketing insights institute from Google, carried out over 300,000 purchase simulations to to map out this decision-making journey. We'll take it a step further and show you how to guide the consumer journey, or as Google calls it "the messy middle" forward using gamification.
If you want app engagement rates up now Gen Z is entering the market, it’s time to enhance your user experience. The StriveCloud team can help you develop a gamified app that will be at the heart of the user's experience.
