With infinite amounts of content to watch, younger generations are turning away from traditional media. While sport executives fear that younger generations are no longer interested in sports, it’s actually the platform which has become obsolete. Fans these days enjoy a more personalized and interactive experience. With the internet at their fingertips the battle for eyeballs is real.
To scale that engagement without adding additional costs, the experience should be intrinsically rewarding. Meaning that the reward system is not solely focused on prizes, as the activity in itself is exciting through elements of surprise, unpredictability and empowerment.
COVID-19 has only increased our digital usage. Big winners during lockdown are platforms like Netflix, YouTube and Twitch. In anticipation of this trend, and with no live competitions to broadcast, sport clubs and athletes are going online. Teams from all around the world are doing their best to publish fun content, create social media challenges or do charity work. Instead of live competitions, leagues are organizing esport events where they can engage with fans.