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User acquisition costs are on the rise. In 2021, it cost on average $1.22. Given this, user retention is more important than ever, and one of the best things you can do to improve it is to optimize your re-engagement strategy. Read on to get started!
User retention continues to be a challenge across the app market. In mHealth, just 4% of customers stick around after 30 days, and in digital banking that number is 10%. That's not much better! But there is an answer to improving those numbers: a habit formation strategy led by gamification examples like challenges and rewards that can make your app fun and gratifying.
The mobile app market is set to grow 21% every year between 2021 and 2025. So things will not stay the same for long! Given this, your customer experience optimization strategy needs to be the best it can be so that your business is strong and flexible. The Mobile App Funnel can be a great model to assist your journey.
2022 is a big year for food retail. Right now, food is the fastest-growing sector in e-commerce! What changes will this bring to the industry? According to an expert in consumer behavior, Dr. Penelope Schoutteet, the omnichannel experience will become more and more important.