Gamification | Blog2024-04-26T11:09:16+00:00

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In 2016, just 24% of the financial industry was confident that their client strategy was integrated across digital and traditional channels. Today that's changing - customer experience optimization is at the heart of consumer finance. Expert Bjorn Cumps tells us what exactly that means, from improvements in AI to the use of examples of gamification like a points system.

Research shows that in fintech apps just 15% of users finish the onboarding. But with app gamification, apps like Shine see that 80% of users complete the onboarding! The change is huge, and banks old and new are taking notice of how important mobile app engagement is to success. Here's how they crack it.

With physical visits to the bank are expected to decrease by 36% in 2022 and online transactions to jump by 121% the financial industry is in a race for disruption. However, 75% of all venture-backed fintech startups fail. Why? Because they are missing a crucial element: customer motivation. Here's how these 5 leading apps are tackling it!

While physical visits to the banks decreased by 36%, mobile transactions jumped by 121%. The future of online banking is undeniable, and new fintech solutions create new opportunities for banks to engage with their customers. One of those initiatives is Cake. This app gained 120,000 users in just 1 year and shares literal profit with its users. Here's how they did it!

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