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Motivating someone out of their car and onto an e-scooter is no easy task. Apps like Changers use gamification to incentivize sustainable mobility - and research shows it works. Let's discuss the trends affecting urban mobility, as well as 3 gamification features Changers uses to make our cities greener!
In 2020 app uninstall rates shot up by 70%! The same goes for the shared mobility sector. With competition growing fierce, apps like Uber and Streetcrowd want to create customer loyalty by increasing user retention. Gamification helps Streetcrowd achieve this, as well as tackling the greatest challenge in shared mobility... Read the full article to find out more!
The ridesharing app market is predicted to grow an impressive 20% every year. With competitors like Lime looking around the corner, Uber has seen its market share go down by 7% over the last four years. In response, Uber released a gamified reward system to improve customer loyalty and retention. The result? 20 million sign-ups! Read more about Uber's successful app gamification case!
71% of users uninstall apps within just 90 days due to a lack of motivation. Gamification can be your solution. Rooted deep in our psychology, you can design experiences that motivate customers and keep them loyal. Leading brands are already doing it! Check out these three gamification features and how market leaders are using them.