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Nike's digital sales will count for 50% of total revenue by 2023. The importance of apps in commerce will keep growing. So how do leading brands like Nike or Target generate mobile app engagement? Studies show that gamification is the answer to user retention. A 5% increase in retention can cause 95% higher profitability. Learn from these winning examples yourself!
With average dropout rates of 71%, how do apps like Nike Run Club become the #1 running app worldwide? The app uses gamification to bundle usefulness and fun into one experience. Besides creating a community of loyal ambassadors, it drives up revenue and data collection as well. Want to do the same for your app? Check out these 5 gamification examples from the Nike Run Club!
In 2020, European spending on mobile health apps jumped 70%. But how can mHealth apps succeed in retaining users, improving their health, and drive app engagement, all the while competing in a market of over 100,000 apps? Gamification for mHealth gets your users moving! Want to find out how it can help you? Read the full post!
The average mHealth app can't keep its users engaged for longer than 90 days. In fact, only 7% of all mHealth apps have more than 50,000 monthly active users. So what if you could change that? Research shows that boosting intrinsic user motivation can also increase app engagement. We'll show you how gamification makes your app fun and engaging in 3 easy steps!