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The world is becoming increasingly digital, and the same counts for sports organizations. However, this digital wave comes with many growth opportunities to engage fans. In that realm, traditional sports companies can learn a lot from esports. Get inspired by these 66 examples of top esports campaigns!
With consumers at the wheel of their own digital experience and an overflow of content to consume it’s becoming increasingly difficult to capture someone’s attention. However platforms like Facebook or Instagram manage to suck you into their system all the time. Lots of digital experiences leverage gamification to support their engagement goals and supercharge growth. So how do you create long-term digital engagement? How do you get your audience hooked?
The shortage of sports content due to the corona breakout is asking broadcasters sport organizations and brands to get creative in capturing attention. We’ve seen reruns of all-time classics and viral social media challenges by star athletes. During these times esports are still standing. Lots of organizations are turning to this fast growing media branch as a solution to bring fan engagement online without any live competitions going on.
As a sport club you’re not only competing against other sports clubs, you are also competing against companies such as Netflix, Youtube and Twitch which seem to engage younger audiences in a low cost and scalable way. The attention of your fans is monetizable and with all live sports events cancelled, sports clubs and sponsors are looking for new ways to sustainably engage with their fandoms.