To be a great tournament organizer, you need a tournament maker that suits your needs. So how do you go about finding the right one? Organizing gaming tournaments is a proven way to build an engaged audience. Whether you’re a brand or an (e)sports organization, there are many types of tournament generators out there. Picking the right one will be detrimental to your marketing, engagement, and monetization strategy.
To help you get started, we’ll run down the pros & cons of the 7 top gaming tournament makers.
Toornament is a robust suite of tools for tournament organizers
French tournament maker Tournament is a suite of tools designed for tournament organizers, agencies & game studios. It’s a great fit to organize tournaments for fun or professionally. But what is their platform like?
2-week free trial to explore
All-in-one participant registration
Free plan for small, friendly tournaments
Max 100 participants per match (equals that of popular titles like Fortnite)
Mixed participant seeding (randomization, customization, or both)
“What You See Is What You Get” website builder
By far the biggest drawback of Toornament however, is the lack of community features. Without social features like a feed and chat, it is harder to monetize engagement and get the growth benefits that come with a tight-knit community.
There are a few more snags:
Toornament is an API, not an owned tournament organizer platform
No white-label website or widgets for free & starter plans
You don’t own data on user activity – Toornament “handles it on your behalf”
No gamification features to keep players engaged
No built-in monetization features
Free users are limited in features, including a 128-participant cap
Worse still, no direct customer support at all until you pay €199 per month
Battlefy connects gamers with tournament organizers
Battlefy is an easy-to-use tournament organizer that connects gamers with brands, (e)sports organizations, and game publishers.
Battlefy’s biggest USP is that they are 100% free to use. Therefore, this makes it ideal for startups, influencers, and friendly communities.
Supports over 40,000 games
Many tournament formats
Automatic score reporting & match statistics
Customizable to your needs
However, the free software comes with a hitch. Some gamers also report that finding people to play with can be hard, as the community for many games has become inactive.
Tournaments are hosted on a subdomain of their platform, so not white-label
No gamified loyalty features to keep gamers engaged
Only major game publishers get to provide prizes
Limited to direct integration for just 13 games
UI is text-heavy and uninviting
Support for smaller organizations & players is limited to live-chat
Award Pool is a progressive tournament maker with WEB3 features
Award Pool leans heavily on the tech enthusiast audience. From an NFT reward system to integration with the Discord bot, their platform is pushing boundaries.
Can develop achievements based on over 1000 pre-defined game triggers
Discord bot integration helps you communicate with your gamers
Demo test feature for tournaments
Feedback and survey tools
Built-in donation and payment system
Award Pool takes a 4% commission from transactions
Focus on NFTs may turn away gamers who see no value in the reward
NFTs are locked to the platform (unless users pay)
UI comes with a hefty learning curve to appreciate its complexity
Challonge simplifies tournaments for gaming communities
Challonge is a tournament maker owned by tech giant Logitech – and according to their website their platform has hosted 31,036,231 brackets! So what can Challonge do?
Easy-to-use bracket maker which is free to use
Create & manage event pages to promote your tournament
It’s quick to sign up for and easy to use for new users
No white-label portal – personalized subdomain only
Monetization opportunities are limited to paid tournaments only
Data access is limited to event registrations & tournament outcomes
Lack of gamified features to boost player engagement
Match documentation limited to 250KB for free users, 25MB for premium (still not enough for a recorded video of matches, for instance)
Tournify is a simple but effective tournament generator
Dutch tournament maker Tournify targets both traditional sports and esports – offering simplicity to both. And while their platform has a free tier and is easy to use, it’s actually a little too simple for anything but the most basic tournament.
Accessible demo to test platform
Customized branding on the tournament page
Tournaments are accessible in Tournify mobile app
Easy to get started as a new tournament organizer or football club
Also works for live events
Monetization is limited to sponsor visibility (only at the highest tier)
No gamification features to incentivize engagement
Limited insights from player activity
Participants must input the scores themselves
Not ideal if you organize over 10 tournaments per year
No community tools or built-in chat functions (must integrate with Discord)
Start.gg a no-nonsense tournament maker
Formerly known as Smash, the Microsoft-owned Start.gg is one of the most established tournament generators on the market. Their marketing boasts “no premium plans, no tournament organizer charges, no NFT shenanigans”. But what do they actually offer?
Active community makes finding game(r)s easy
Advanced tournament discovery
Completely free – no commission/fees
Weekly Q&A session for customer support
No white-label platform
Monetization tools limited to reward shops & donations
Lack of community features outside of Discord
No gamification elements to keep players engaged
Support for paid tournament entry only for the top game titles
A great tournament maker is one that suits your needs. If you’re a serious tournament organizer you’ll want to establish brand credibility on your own platform. Ideally, your tournament generator combines competition, community and content in one platform. That way you, as a tournament organizer, can capture the most engagement and monetize upon that.
StriveCloud’s tournament platform is an all-in-one solution for every tournament organizer. Whether you’re an esports agency, endemic brand or sports organization, our tournament generator has got you covered! Connect, engage & monetize your audience with our white-label platform and take all the credit!