HumanForest is a company that offers 100% emission-free mobility.
They have these really cool e-bikes that run on renewable energy and help reduce CO2 emissions. That’s right, they’re one step closer to saving our planet!
But they had a tough challenge – how could they motivate people to move greener?
HumanForest didn’t just want to flash loyalty prizes and give random rewards to its customers. They wanted to create a better experience around riding a bike that builds up loyalty and a fun adventure.
Therefore, their end goal was to build a loyalty system that goes beyond just a transactional relationship. But how?
Gamification was the key answer to HumanForest’s 3 main objectives:
So, HumanForest teamed up with StriveCloud to come up with a gamification plan that would motivate and reward loyal customers to use their e-bikes more often and contribute to the common mission of reducing CO2 emissions.
Let’s take a look at how StriveCloud helped HumanForest attain its objectives and delivered a different biking experience with gamification:
1. Convert the brand message into a gamified experience
To make people understand the impact they have by using e-bikes, HumanForest created a ‘TreeCoins’ system that translates kilometers biked into CO2 avoided. So their customers understood that more kilometers ridden meant less CO2 in the atmosphere.
TreeCoins is a gamified concept that is universally understood and has a huge impact – not only for translating the HumanForest mission into a real experience but also to reward customers and create a point system.
Therefore, HumanForest transformed riding into earning: 1 mile ridden earns 1 tree, and 5 trees earn 1 TreeCoin. Simple and effective!
2. Motivation drives action
To motivate customers to use the HumanForest e-bikes more often, HumanForest introduced various gamification & loyalty add-ons inside their mobility app:
- A leveling system that supports the brand narrative
How to encourage long-term engagement? Set clear goals and activate a sense of achievement with a leveling system.
Based on the TreeCoins collected, HumanForest customers can level up their profiles. They can start from a Bonzai tree and level up to a gigantic Sequoia tree. By riding the HumanForest e-bikes, people can literally transform the city into a ‘human forest’ – a beautiful analogy aligned with the brand message that convinced customers to take action.
To incentivize customers on their app, HumanForest introduced inspiring challenges. For instance, ‘CO2 Saver’ is a challenge that motivates customers to reduce the CO2 levels – in other words, to ride more kilometers.
The possibilities here are nearly endless, but they all have the same purpose: to create a fun and engaging experience around riding a bike. What can be more exciting than contributing to the common mission of making the world a better place?
Measuring performance stimulates people to give their best. With the HumanForest leaderboard, customers compete against each other based on the amount of CO2 saved.