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How to stimulate user-generated content with gamification

WHAT YOU’LL LEARN

  • How Waze motivates its users to improve the app

  • How to upgrade your crowdsource data with gamification

THE CHALLENGE

Gathering data from your customers is the best way to improve your app and deliver on user expectations. So did Waze, the app that disrupted the personal navigation space in the last decennia, by integrating user-generated content. This meant the drivers could report live traffic conditions and road hazards on the app while driving.

The only challenge was now to motivate users to open Waze and contribute more frequently with traffic updates in real-time. But how?    

THE ASSUMPTION

When considering what drives motivation and encourages greater user involvement, a single concept stands out: gamification. Waze, recognizing this, effectively employed gamification techniques to motivate their users and foster active participation in updating real-time information.

THE SOLUTION

1. User participation

They increased user participation by introducing points, rewards, and badges to incentivize users to report traffic incidents, hazards, and road closures.

2. A more reliable app

They improved traffic accuracy: with more users actively participating in the app, and giving real-time traffic reports, Waze was able to provide more accurate traffic information to its users, which in turn made the app more useful and reliable.

3. Build community

They built a community by bringing users together in the app, where they can fight against the “traffic monster”. The engine that keeps this community alive is backed by gamification features that also have the power to increase user retention. 

THE IMPACT

Gamification helped Waze achieve plenty of victories that most apps only dream of. Today Waze has over 140 million active users across 185 countries, and there are made over 18 million map edits to Waze every month. Great job, Waze!