Amazingly, the number of daily active users in fintech shot up 337% throughout 2021! This sets the scene for a 2022 characterized by both growth and change - and if you plan to ride that wave of growth with your fintech app, you should know the 6 top trends happening right now!
Loyalty leaders grow 2.5x as fast as the competition! Don't fall behind - your fintech app can create loyal users with app gamification that allows you to fully unlock customer motivation.
While 84% of people research complex financial products like insurance online, 55% cannot ever imagine actually purchasing online. So what can the slow banking sector do to digitalize and grow? With gamifiation examples that create customer motivation, apps like Banx are leading the way.
1 in 3 Gen Z members will not purchase a product or service without being personally recommended it by a friend. Knowing this, user retention among young customers has never been so important! Fintech is turning to gamification examples like leaderboards and point systems to keep young people involved, and for many apps it is working.
In 2016, just 24% of the financial industry was confident that their client strategy was integrated across digital and traditional channels. Today that's changing - customer experience optimization is at the heart of consumer finance. Expert Bjorn Cumps tells us what exactly that means, from improvements in AI to the use of examples of gamification like a points system.
Research shows that in fintech apps just 15% of users finish the onboarding. But with app gamification, apps like Shine see that 80% of users complete the onboarding! The change is huge, and banks old and new are taking notice of how important mobile app engagement is to success. Here's how they crack it.
With physical visits to the bank are expected to decrease by 36% in 2022 and online transactions to jump by 121% the financial industry is in a race for disruption. However, 75% of all venture-backed fintech startups fail. Why? Because they are missing a crucial element: customer motivation. Here's how these 5 leading apps are tackling it!
While physical visits to the banks decreased by 36%, mobile transactions jumped by 121%. The future of online banking is undeniable, and new fintech solutions create new opportunities for banks to engage with their customers. One of those initiatives is Cake. This app gained 120,000 users in just 1 year and shares literal profit with its users. Here's how they did it!
Did you know banking apps are the third most-used apps in the world, after social media and weather apps? Nonetheless, product managers at financial institutions are still struggling with user retention. It is said that after 90 days less than 4% of users remain engaged. So how can banks fight this? We put together a list of 10 best practices you can implement & test to boost your app engagement! Ready to build a product that makes users hooked?
The investment banking landscape has had to cope with a lot of disruption lately. Increased digital adoption and high app engagement are luring new players such as Robinhood and Revolut to the market. These apps, who often operate online-only, have a cost and innovation advantage against larger banks. It's David versus Golliath. Banks that don't jump on the technology wagon today, will be left behind. Check out our blog to see everything you need to know.