How the Hook Model can give you the benefits of better user retention

User retention continues to be a challenge across the app market. In mHealth, just 4% of customers stick around after 30 days, and in digital banking that number is 10%. That's not much better! But there is an answer to improving those numbers: a habit formation strategy led by gamification examples like challenges and rewards that can make your app fun and gratifying.

Cake: 5 gamification examples that improve the fintech user experience

While physical visits to the banks decreased by 36%, mobile transactions jumped by 121%. The future of online banking is undeniable, and new fintech solutions create new opportunities for banks to engage with their customers. One of those initiatives is Cake. This app gained 120,000 users in just 1 year and shares literal profit with its users. Here's how they did it!

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