Things are changing in micromobility! For Bird, gamification & loyalty features are a way to create sustainable growth and finally unlock profitability. And it's working! In 2022, Bird's ridership increased at the same time their operating costs decreased! Here's how Bird did it.
What made Lime the first-ever profitable micromobility company? They improved unit economics by maximizing rides per vehicle! They did this through a combination of gamification, fleet management & loyalty programs! Find out 4 examples of Lime's gamification & loyalty features!
Customer acquisition is simply too expensive. Instead, as mobility operator you should focus on existing customers! That means finding a way to maximize rides per user. Gamification can help you achieve this goal! Find out how.
There are many reasons to gamify your mobility app. But without a clear strategy, your approach could backfire! What are some of the drawbacks behind gamification? In this article, let's learn from 3 mobility operators that successfully implemented gamification, and how you can too!
When costs are rising and customer acquisition is too competitive, how can micromobility operators grow? The solution is to increase ARPU! An increased average revenue per customer boosts your bottom line, all without spending a cent on customer acquisition. In short, a higher ARPU means greater profitability! In this article, discover 3 ways you can increase ARPU today.
Gamified loyalty programs have proven to be effective in shared mobility! But how does it work? And how can you get started? Gamification both triggers action & reinforces habit formation. When done right it can boost rides booked, distance covered, and more. Kick off your own loyalty program with 5 real-life examples of shared mobility!
2023 is shaping up to be another challenging year for shared mobility operators. As a result of economic headwinds, brand loyalty has never been more important! When times are tough, people look to brands they know and trust. One way to build this trust is with a gamified loyalty program. Discover the top 5 ways to drive growth in 2023.
Micromobility has always been a high-growth market. However, after a pandemic and economic downturn, mobility operators now have to focus on profitability. So what's different? And how will this shape 2023 for shared mobility? Let's take a look at 10 hurdles mobility operators will have to overcome this year!
How do you create a loyalty program strategy for your mobility app? As the shared mobility market keeps growing, building brand loyalty becomes a crucial way to drive growth. Not only do loyal customers spend more, and more often, but they are also more likely to refer friends! Find out everything you need to build your own bullet-proof strategy here!
A loyalty strategy can make all the difference when it comes to growth and profitability as a shared mobility operator. If your loyalty & rewards program converts just 10% of your total customers into loyal ones, your revenues could increase by 37.5%! Discover exactly how to unlock this growth in your shared mobility app.