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How to win the attention of a distracted audience and maximize engagement using #gamification

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Freek Borghgraef

As the digital space turns into a saturated space, grabbing and keeping people’s attention is one of the hardest things marketers today need to accomplish. Brands and organisations are no longer competing in their own market segment, but compete against every other entertainment source for a moment of attention. 

So how can modern marketers win back the attention of a distracted audience and maximize engagement? The answer is simple. By gamifying the digital experience.

Join us for this on demand webinar hosted by Vlerick Business School to learn about the different gamification tactics you can start applying now to get your audience attention and inspire them to interact with your brand or organization. We tackle:

  • Why the product or service alone is no longer enough if you want to keep your audience engaged

  • How gamification moves the needle between intrinsic and extrinsic motivation to maximize engagement

  • How you can use game dynamics to spark emotions

  • How you can use game mechanics to inspire action

  • A brief look into the The Hook Canvas: a tool from the book ‘Hooked’ by Nir Eyal explaining how habits are formed, and engaging products are built

  • A practical example: Zack’s journey from a young bystander to an active supporter on a gamified digital experience on StriveCloud

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About the presenter

Freek Borghgraef

Freek Borghgraef
Co-founder @StriveCloud and @Kayzr

Freek is a serial entrepreneur and one of the co-founders of Kayzr and StriveCloud. He is currently leading the Customer Development and Strategic Partnership teams for both companies. He built from ground up both companies, and by doing so, he scaled Kayzr to a community of over 100k users, and launched memorable activations for brands and sports organisations by putting gamification at the core of the user experience.

About the host 

Vlerick Business School 

Vlerick Business School is a triple-accredited, international business school at the heart of Europe – ranked number one in the Benelux for executive education and 19 in Europe. 

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