As a sport club you’re not only competing against other sports clubs, you are also competing against companies such as Netflix, Youtube and Twitch which seem to engage younger audiences in a low cost and scalable way. The attention of your fans is monetizable and with all live sports events cancelled, sports clubs and sponsors are looking for new ways to sustainably engage with their fandoms.
The COVID-19 outbreak has moved the eyeballs of consumers even more online. With all live events being postponed or even cancelled, sports clubs and their sponsors have to come up with new ways to engage with fans. In this article you will learn about the impact of Corona on sports events, how clubs and their sponsors are adapting, why you should use gamification to create digital engagement and what the benefits of gamification for marketing activations are.
How to win the attention of a distracted audience and maximize engagement using
