The impact of COVID-19 on all live events is disastrous. Major sport events like the Olympic Games are impacted widely and postponed due to 2021. Others are evaluating regularly on when they will be able to restart and what precautions will be needed.
Sport organisations are shifting gears swiftly by moving fan engagement online. Athletes are turning into gamers and sponsors are pivoting into esports for marketing activation.
We live a historical moment, that opens up new opportunities as the esports market is rapidly growing, sports organizations might hop on the trend, discover new revenue streams and tap into new audiences.
All eyes are on digital. The question is: are you?