How the shared mobility industry can benefit from app gamification

While e-scooters are extremely popular and provide a good solution for short-distance commute in cities, the micro-mobility industry is struggling to make ends meet. The main reason is strict regulation leading to little differentiation with competitors. Embracing app gamification could, however, bring shared mobility providers more peace of mind and strengthen their position in the fierce battle to build a loyal user base. Shared mobility services provider Wunder Mobility is now partnering up with StriveCloud to offer its clients this possibility.

Digital fan engagement | Euroleague Basketball’s strategy

In our fan engagement breakdown series, we take a look at the top sports teams and organizations in the world and how they are tackling fan engagement in times of social distancing. In this blog post, Alex Ferrer Kristjansson, Senior Director Marketing and Communication at Euroleague Basketball shares how Europe’s elite multinational basketball club competition league is keeping their fanbase engaged digitally. Besides some practical examples, Alex also shares his view on...

[Interview] Breaking into esports as a professional football club 

If there is anything the last year has taught us, it’s that the business model of the sports industry is outdated. With the world getting more and more digital every day, clubs have to innovate to survive. We had a conversation with KRC Genk’s Strategic Partnership Manager Davy Vanhaen on their plans to conquer the esports world with the help of the leading gamification company StriveCloud.

3 fanshop revenue hacks

With sports clubs losing matchday income, new revenue streams like fanshops are getting more important. With the industry losing an estimated $60 billion from stadium revenue, the focus on merchandise and online sales have become a higher priority. In this article, we’ll show you how gamification drives merchandise sales and creates long-term loyal customers.

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