1 in 3 Gen Z members will not purchase a product or service without being personally recommended it by a friend. Knowing this, user retention among young customers has never been so important! Fintech is turning to gamification examples like leaderboards and point systems to keep young people involved, and for many apps it is working.
About Benjamin DanielsBen is a writer and filmmaker from London living in Belgium. Driven by learning new things and a love for storytelling, he joined the freelance Eduscale team.
In 2016, just 24% of the financial industry was confident that their client strategy was integrated across digital and traditional channels. Today that's changing - customer experience optimization is at the heart of consumer finance. Expert Bjorn Cumps tells us what exactly that means, from improvements in AI to the use of examples of gamification like a points system.
Research shows that in fintech apps just 15% of users finish the onboarding. But with app gamification, apps like Shine see that 80% of users complete the onboarding! The change is huge, and banks old and new are taking notice of how important mobile app engagement is to success. Here's how they crack it.
With physical visits to the bank are expected to decrease by 36% in 2022 and online transactions to jump by 121% the financial industry is in a race for disruption. However, 75% of all venture-backed fintech startups fail. Why? Because they are missing a crucial element: customer motivation. Here's how these 5 leading apps are tackling it!
While physical visits to the banks decreased by 36%, mobile transactions jumped by 121%. The future of online banking is undeniable, and new fintech solutions create new opportunities for banks to engage with their customers. One of those initiatives is Cake. This app gained 120,000 users in just 1 year and shares literal profit with its users. Here's how they did it!
In 2020, over 10,000 years were spent on the Insight Timer app! The app is so prominent in user retention and attention that it garners over 63% of all time spent on meditation apps. So how did a challenger outcompete apps like Headspace and Calm? With a clever gamification strategy that has user retention at its heart.
Looking to boost your mobile app engagement? Gamification can enhance it by as much as 50%! Because every app is different, it's crucial to have your own personalized gamification strategy that supports your business goals. This article briefly covers the ins and outs of developing your own gamification strategy.
Almost 1 in 4 people in the UK use Headspace! What makes this wellness app such a phenomenon that companies like Google and Starbucks trust it to look after their employees? In this article, we'll analyze how Headspace leveraged gamification to secure its position as the number one mediation app.
In 2015, only 18% of adults sent money to digital banks. Today, 75% transfer money digitally! Without a doubt, Revolut is the market leader. With gamification features like raffles and leaderboards, the app has perfected the customer experience. Should traditional banks be worried, or can they keep up the pace?
Games make up a staggering 72% of all app market revenue. Of course, your app doesn't need to be a game to be successful! With gamification features like a leaderboard, you can take inspiration from games to boost your app and meet your business strategy.