About Benjamin Daniels

Ben is a writer and filmmaker from London living in Belgium. Driven by learning new things and a love for storytelling, he joined the freelance Eduscale team.

How to hack growth like Revolut (the secret is mobile app engagement!)

Today, almost 50% of people exclusively do digital banking! That number is only set to grow even further! The fastest-growing digital bank in Europe is Revolut, which boasts 15 million+ customers. The app exploded in just 6 short years through the clever use of gamification. Want to find out how they succeeded while others didn't? Check out the full article!

5 examples of gamification that make Duolingo the best at user retention

In 3 years Duolingo's revenue jumped from 13 million to 161 million. How? They made learning fun! Duolingo's lead product managers all speak to the effect of gamification and how it boosted their user retention metrics. With over 42 million active users, Duolingo is claiming the learning app throne. In this article, we break down how they keep learners engaged and motivated. Take a look!

3 reasons why AB InBev’s promising new venture is focused on esports communities

Between 2021 and 2024 esports is expected to grow by 50%. In fact, it's the world's fastest-growing sport! To get in on the action, AB InBev and StriveCloud teamed up to launch Cooldown. A platform to boost esports fan engagement with bars. However, it's not your everyday tournament platform, rather it uses the power of community to make esports as accessible and open as ever. Find out more about the project inside!

How gamification helps Streetcrowd fight the greatest challenge in shared mobility

In 2020 app uninstall rates shot up by 70%! The same goes for the shared mobility sector. With competition growing fierce, apps like Uber and Streetcrowd want to create customer loyalty by increasing user retention. Gamification helps Streetcrowd achieve this, as well as tackling the greatest challenge in shared mobility... Read the full article to find out more!

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