In 2015, only 18% of adults sent money to digital banks. Today, 75% transfer money digitally! Without a doubt, Revolut is the market leader. With gamification features like raffles and leaderboards, the app has perfected the customer experience. Should traditional banks be worried, or can they keep up the pace?
About Benjamin DanielsBen is a writer and filmmaker from London living in Belgium. Driven by learning new things and a love for storytelling, he joined the freelance Eduscale team.
Games make up a staggering 72% of all app market revenue. Of course, your app doesn't need to be a game to be successful! With gamification features like a leaderboard, you can take inspiration from games to boost your app and meet your business strategy.
Today, almost 50% of people exclusively do digital banking! That number is only set to grow even further! The fastest-growing digital bank in Europe is Revolut, which boasts 15 million+ customers. The app exploded in just 6 short years through the clever use of gamification. Want to find out how they succeeded while others didn't? Check out the full article!
In 3 years Duolingo's revenue jumped from 13 million to 161 million. How? They made learning fun! Duolingo's lead product managers all speak to the effect of gamification and how it boosted their user retention metrics. With over 42 million active users, Duolingo is claiming the learning app throne. In this article, we break down how they keep learners engaged and motivated. Take a look!
Between 2021 and 2024 esports is expected to grow by 50%. In fact, it's the world's fastest-growing sport! To get in on the action, AB InBev and StriveCloud teamed up to launch Cooldown. A platform to boost esports fan engagement with bars. However, it's not your everyday tournament platform, rather it uses the power of community to make esports as accessible and open as ever. Find out more about the project inside!
In July 2021 fitness app SWEAT sold for a whopping $400 million after just 4 years. How did two fitness influencers manage to do this? The SWEAT app is built to drive up user motivation to keep fitness fun and engaging. They leverage gamification tactics like leaderboards, trophies, and a progress tracker with a unique twist. Find out more inside the article!
The top 10% of users will spend up to 3X more than your average customer. That's why building a community is detrimental to app success. Unfortunately, most apps fail to engage users in their community. So, let's look at how some of the biggest app communities leveraged gamification to grow and keep their users engaged!
In just 6 years Adidas Running has gained 100 million users. Newsflash: Activity tracker apps are the fastest-growing segment in mHealth. Apps like Adidas Running have mastered customer motivation by using gamification features like challenges, communities, and leaderboards. In this article, we break down exactly what made them successful!
Motivating someone out of their car and onto an e-scooter is no easy task. Apps like Changers use gamification to incentivize sustainable mobility - and research shows it works. Let's discuss the trends affecting urban mobility, as well as 3 gamification features Changers uses to make our cities greener!
In 2020 app uninstall rates shot up by 70%! The same goes for the shared mobility sector. With competition growing fierce, apps like Uber and Streetcrowd want to create customer loyalty by increasing user retention. Gamification helps Streetcrowd achieve this, as well as tackling the greatest challenge in shared mobility... Read the full article to find out more!