About Benjamin Daniels

Ben is a writer and filmmaker from London living in Belgium. Driven by learning new things and a love for storytelling, he joined the freelance Eduscale team.

The ultimate guide on how to become an expert in app retention & engagement

Why is user engagement so important for apps today? Well, habitual apps simply do better. The average person spends 1/3 of their waking hours on mobile, still, the average 30 Day retention is only around 3%! We'll teach you how different gamification features can help you to acquire, engage, re-engage & retain more users. Get started with our definitive guide!

How the Hook Model can give you the benefits of better user retention

User retention continues to be a challenge across the app market. In mHealth, just 4% of customers stick around after 30 days, and in digital banking that number is 10%. That's not much better! But there is an answer to improving those numbers: a habit formation strategy led by gamification examples like challenges and rewards that can make your app fun and gratifying.

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