In just 6 years Adidas Running has gained 100 million users. Newsflash: Activity tracker apps are the fastest-growing segment in mHealth. Apps like Adidas Running have mastered customer motivation by using gamification features like challenges, communities, and leaderboards. In this article, we break down exactly what made them successful!
About Benjamin DanielsBen is a writer and filmmaker from London living in Belgium. Driven by learning new things and a love for storytelling, he joined the freelance Eduscale team.
Motivating someone out of their car and onto an e-scooter is no easy task. Apps like Changers use gamification to incentivize sustainable mobility - and research shows it works. Let's discuss the trends affecting urban mobility, as well as 3 gamification features Changers uses to make our cities greener!
In 2020 app uninstall rates shot up by 70%! The same goes for the shared mobility sector. With competition growing fierce, apps like Uber and Streetcrowd want to create customer loyalty by increasing user retention. Gamification helps Streetcrowd achieve this, as well as tackling the greatest challenge in shared mobility... Read the full article to find out more!
The ridesharing app market is predicted to grow an impressive 20% every year. With competitors like Lime looking around the corner, Uber has seen its market share go down by 7% over the last four years. In response, Uber released a gamified reward system to improve customer loyalty and retention. The result? 20 million sign-ups! Read more about Uber's successful app gamification case!
71% of users uninstall apps within just 90 days due to a lack of motivation. Gamification can be your solution. Rooted deep in our psychology, you can design experiences that motivate customers and keep them loyal. Leading brands are already doing it! Check out these three gamification features and how market leaders are using them.