Case Study

How StriveCloud and Club Brugge redefined fan loyalty

Case Study of StriveCloud's and Club Brugge's collaboration presented in a form of a book for the cover image

Club Brugge’s and StriveCloud’s collaboration to create a new approach to achieving customer-centric goals

Discover the success story of Club Brugge– a professional football club based in Bruges, Belgium. Prioritizing customer-centric goals, Club Brugge decided to introduce gamification features such as Quizzes and Scratch Cards to foster a deeper connection with fans and set fan experiences as a priority.  Consequently, StriveCloud’s and Club Brugge’s collaboration resulted in fans allocating over 80% of more than 1,000,000 points to specific experiences.

Integrating & visualizing game elements (like a quiz or a scratchcard) with scalable reward systems (fulfillment of physical products & voucher), is something that other players in the market do not seem to offer in the same way. ” Thomas Rypens, D2C Director @ Club Brugge

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