Nike's digital sales will count for 50% of total revenue by 2023. The importance of apps in commerce will keep growing. So how do leading brands like Nike or Target generate mobile app engagement? Studies show that gamification is the answer to user retention. A 5% increase in retention can cause 95% higher profitability. Learn from these winning examples yourself!
About Jente VanhaesebroeckI am a young impact-driven entrepreneur with a goal of facilitating entrepreneurs and changing the world
With average dropout rates of 71%, how do apps like Nike Run Club become the #1 running app worldwide? The app uses gamification to bundle usefulness and fun into one experience. Besides creating a community of loyal ambassadors, it drives up revenue and data collection as well. Want to do the same for your app? Check out these 5 gamification examples from the Nike Run Club!
One of the hardest challenges in business today is engagement. Be it for customers, users or employees it’s important to have the right engagement strategies in place. Engagement is essentially a mutual involvement in interactions and possibly even behavior or actions. Digital noize continues to make it harder to trigger initial engagement and even more so to maintain customer engagement throughout the long term.
In 2020, European spending on mobile health apps jumped 70%. But how can mHealth apps succeed in retaining users, improving their health, and drive app engagement, all the while competing in a market of over 100,000 apps? Gamification for mHealth gets your users moving! Want to find out how it can help you? Read the full post!
The average mHealth app can't keep its users engaged for longer than 90 days. In fact, only 7% of all mHealth apps have more than 50,000 monthly active users. So what if you could change that? Research shows that boosting intrinsic user motivation can also increase app engagement. We'll show you how gamification makes your app fun and engaging in 3 easy steps!
It's hard to keep users engaged on mhealth apps. With the average person churning after 90 days, mhealth apps need to reinvent themselves. If they want to impact people's lives they will have to create a user-friendly experience. Gamification can help achieve just that. Discover these 7 tactics to increase engagement on your mhealth app!
The average person only uses 40 apps per month. So how do you make sure your health app is one of those? You want to turn the boring experience of healthcare, into a fun and enjoyable one! By using gamification you can literally drive user progress whilst they're having fun doing it! Want to find out what features you should use to keep your users engaged?
It's no secret mhealth apps have the power to drastically impact how we approach health. With solutions for diabetes testing, elderly care or general health & fitness everyone can achieve their goals with a little digital help. Unfortunately, most mhealth apps lose the attention of their users in a matter of days. If they want to truly impact a user's health, they need to build a better and more engaging user experience. In this article, you'll discover the peer community secret behind some of the greatest mhealth apps. check it out!
The future of healthcare is mobile. Health apps create user experiences that are centered around the patient. Unfortunately, 9 out of 10 people leave their health apps after just 30 days. The main reason? A lack of motivation to achieve their health goals. In this article, we'll explore what you can do to improve user retention and how gamification comes into play! Check out our 7 tips to turn your healthcare app into a fun, game-like experience!
Health apps will make a huge difference in our lives. Next to giving patients more autonomous treatment, it will help to improve general health. With fitness trackers, calorie trackers, or even medication reminders, everyone will get a personal health assistant on their phone. The only problem? Low user motivation and a shortage of data. When people aren't engaged enough, they won't get as much value from the app. Luckily, gamification can shift the tides. Check out the full post to find out how!