The sudden uptick in app engagement and digital adoption forced banks to quickly adapt in a world with few physical interactions. With digital transactions up by 20%, banks needed to step up their game to create a better digital customer experience. That's where gamification for apps helps to build a cohesive customer experience that drives customer loyalty. Check out the full article to discover how gamification will turn the banking industry upside down.
About Jente VanhaesebroeckI am a young impact-driven entrepreneur with a goal of facilitating entrepreneurs and changing the world
Low user engagement kills every product manager's dream: to build an app that hooks people. Of course, it's nice to have funding, to build a team or to grow your userbase, but it doesn't mean anything unless you can keep your users active. Fortunately, you are not alone in this journey! Tons of apps have tried and failed before you so you could learn from their mistakes. In this article we close in to 6 of the biggest app failures and what you can learn from them.
One could argue that fighting user churn is one of the most difficult tasks to achieve as an app. In 2019 only 3 in 10 users were retained after three months which means the average churn is over 70%! Not all apps seem to struggle with this however. Strava for example is one of the most used fitness apps in the world. With over 55 million users, growing at a rate of 1 million new users a month, it seems like they have figured out how to engage their audience. Read the full blog to find out how Strava keeps users hooked!
2020 has been a frustrating year for the sports industry. After the first lockdown, most teams are operating at less than half of their capacity. Instead of losing fans, sports organizations are moving their audience online with original esports campaigns. Now is the best time to make the switch and get started in esports! That's why we created a list of 10 campaign ideas you can easily launch today. Capture more fan data, offer sponsor visibility, and keep your community active with personalized experiences!
There are over 9 million apps available in the entire world. While it's a challenge to get your first downloads, it's even harder to keep users active and engaged. Some apps, however, manage to trigger the right emotions to keep users loyal. One of those examples is the popular navigation app Waze. In this post, we'll cover how Waze differentiates itself, and how you can do the same!
Consumers shop differently in the 21st century. That's not a surprise, since there has never been more information available to base decisions on. Think With Google, the marketing insights institute from Google, carried out over 300,000 purchase simulations to to map out this decision-making journey. We'll take it a step further and show you how to guide the consumer journey, or as Google calls it "the messy middle" forward using gamification.
If there is anything the last year has taught us, it’s that the business model of the sports industry is outdated. With the world getting more and more digital every day, clubs have to innovate to survive. We had a conversation with KRC Genk’s Strategic Partnership Manager Davy Vanhaen on their plans to conquer the esports world with the help of the leading gamification company StriveCloud.
With sports clubs losing matchday income, new revenue streams like fanshops are getting more important. With the industry losing an estimated $60 billion from stadium revenue, the focus on merchandise and online sales have become a higher priority. In this article, we’ll show you how gamification drives merchandise sales and creates long-term loyal customers.
Growing your user base is hard. And it’s even more so to keep those users engaged and active without spending tons on loyalty costs. Unfortunately, in today’s world, where digital apps or platforms often require high initial investment it’s not an option to lose fans. So how can you grow a user base while cutting costs on retention and loyalty? The answer seems to be gamification! It leverages data & rewards to trigger emotional drives so that a user gets and stays motivated to carry out an activity. Esports platform Kayzr for instance successfully gamified its platform, growing its user base by 350% and gaining 60% more daily active users.
It’s up to 5 times more expensive to acquire a new customer than to retain an existing one! What if you can increase revenue by supercharging fan loyalty? Discover how gamification throughout the buyer journey can help you boost fan engagement while keeping costs low.