It’s up to 5 times more expensive to acquire a new customer than to retain an existing one! What if you can increase revenue by supercharging fan loyalty? Discover how gamification throughout the buyer journey can help you boost fan engagement while keeping costs low.
About Jente VanhaesebroeckI am a young impact-driven entrepreneur with a goal of facilitating entrepreneurs and changing the world
It is harder than ever to create great digital experiences. With the rise of data and analytics, fans expect an experience tailored to their personal needs and preferences. But how can you gear an experience for entirely different behaviors? In this post, we'll be looking at Swiss esports agency eStudios and how they overcame their personalization challenges.
As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.
In our fan engagement breakdown series, we take a look at the top football clubs in the world and how they are tackling the effects of the Corona outbreak. Today we will review how Germany’s largest football team Bayern München uses their role model function to help society and the football world. With various initiatives in esports and charity going on the club maintains a well-filled pipeline of digital content to keep their fans engaged and safe.
The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.
It’s an uncertain time for the football world. Clubs, sponsors, and fans have an overload of unanswered questions about the coming season and the measures they will need to take. KAA Gent is no exception. However, the club has decided to be a beacon of positivity during these rather somber times, proving that maintaining fan engagement throughout the age of social distancing is entirely possible. With initiatives such as esports competitions, charity work, and collaboration with digital parties the football club is keeping their fans entertained and the KAA Gent brand top of mind.
In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during the COVID outbreak. In this blog post we review how Real Madrid is navigating through this pandemic. Their intelligent digital distribution makes the Spanish club the most popular in the world. Through a variety of online fan activations such as organizing and participating in esports tournaments, and creating snappy, interactive content the club has one of the highest digital engagement rates in the industry.
AB InBev, the biggest brewery in the world and also an avid sponsor of live sports events, is shifting focus to better serve its customers during the Corona outbreak. We had the opportunity to interview the AB InBev Europe innovation lead Michael Codd about handling communication, digital brand activation and esports.
Engagement breakdown: How Manchester United is doubling down on digital fan engagement during COVID-crisis
In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during lockdown. In this blog post we review how Manchester United is handling the COVID crisis. The English Premier League’s most popular team is dedicated to boosting digital engagement and has been focused on growing their online fanbase. With its focus on content the club has one of the highest commercial revenues from sponsorship deals and merchandising.
With the Corona pandemic around we don’t really know what to expect in the world of sports. Luckily esports is here, and it’s here to stay. Increase in online consumption and the lack of content from live sports has only contributed to its popularity. The industry has matured to one with great sponsor brands and a large, hyper-engaged community. Esports will not take the place of traditional sports but there is still much traditional sports can learn from some crazy fan activations we have seen over the years.