Are you looking for alternatives to offline advertising at live events and generate new revenue opportunities? Consider investing in a very own gaming tournament platform for your brand. Over the past months, esports were able to attract thousands of consumers by providing a fun digital alternative to the live event vacuum. The quick set-up, easy scaling and low entry barrier make it possible to have a live and active platform in next to no time. And once you’re online, smart gamification elements enable you to keep users engaged, build a community of brand ambassadors, significantly increase eyeball time and in the end, boost sales. Moreover, this new medium enables you to reach new and bigger audiences, and gain more insights on who is interested in your brand to leverage in future marketing campaigns.
All work and no play can get exhausting. Not to mention, it might even lead to burnout within your business. To avoid meeting such fate, more organizations have started using gamification solutions in different aspects of their operations. Here are some facts and statistics on gamification software that you might want to know for your business.
Growing your user base is hard. And it’s even more so to keep those users engaged and active without spending tons on loyalty costs. Unfortunately, in today’s world, where digital apps or platforms often require high initial investment it’s not an option to lose fans. So how can you grow a user base while cutting costs on retention and loyalty? The answer seems to be gamification! It leverages data & rewards to trigger emotional drives so that a user gets and stays motivated to carry out an activity. Esports platform Kayzr for instance successfully gamified its platform, growing its user base by 350% and gaining 60% more daily active users.
It’s up to 5 times more expensive to acquire a new customer than to retain an existing one! What if you can increase revenue by supercharging fan loyalty? Discover how gamification throughout the buyer journey can help you boost fan engagement while keeping costs low.
It is harder than ever to create great digital experiences. With the rise of data and analytics, fans expect an experience tailored to their personal needs and preferences. But how can you gear an experience for entirely different behaviors? In this post, we'll be looking at Swiss esports agency eStudios and how they overcame their personalization challenges.