71% of users uninstall apps within just 90 days due to a lack of motivation. Gamification can be your solution. Rooted deep in our psychology, you can design experiences that motivate customers and keep them loyal. Leading brands are already doing it! Check out these three gamification features and how market leaders are using them.
Nike's digital sales will count for 50% of total revenue by 2023. The importance of apps in commerce will keep growing. So how do leading brands like Nike or Target generate mobile app engagement? Studies show that gamification is the answer to user retention. A 5% increase in retention can cause 95% higher profitability. Learn from these winning examples yourself!
With average dropout rates of 71%, how do apps like Nike Run Club become the #1 running app worldwide? The app uses gamification to bundle usefulness and fun into one experience. Besides creating a community of loyal ambassadors, it drives up revenue and data collection as well. Want to do the same for your app? Check out these 5 gamification examples from the Nike Run Club!
One of the hardest challenges in business today is engagement. Be it for customers, users or employees it’s important to have the right engagement strategies in place. Engagement is essentially a mutual involvement in interactions and possibly even behavior or actions. Digital noize continues to make it harder to trigger initial engagement and even more so to maintain customer engagement throughout the long term.
In 2020, European spending on mobile health apps jumped 70%. But how can mHealth apps succeed in retaining users, improving their health, and drive app engagement, all the while competing in a market of over 100,000 apps? Gamification for mHealth gets your users moving! Want to find out how it can help you? Read the full post!