Let’s face it. As a sports club, you are competing over the attention of your target audience. With more and more competing content every minute, it has become harder to capture fan engagement and even more so to keep it. Since 66% of devoted fans go online at least once per day for sports-related reasons, clubs certainly have enough of an incentive to keep up with fresh, exciting experiences and content to hold fan engagement.
Meaningful relationships don’t begin and end with the sports season. On the contrary: fans need to be engaged year-round. During the football league suspension in Belgium for instance, KAA Gent’s chairman came up with the idea to organize a virtual football tournament for charity.
After a few brainstorming sessions with esports online community platform, Kayzr, and the gaming tournament platform StriveCloud, the “Samen Sterk” or “Stronger Together” fundraising was born! The campaign managed to raise € 85,000 in support of Digital For Youth, a charity that provides underprivileged children with laptops for educational purposes.
But how did they do that?
In our chat with KAA Gent, we uncovered their fan engagement secrets and how the club meets the content demands of their fans. Today, we dive into what made the Samen Sterk fundraising campaign so successful, and how it mounted fan engagement for KAA Gent.