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In July 2021 fitness app SWEAT sold for a whopping $400 million after just 4 years. How did two fitness influencers manage to do this? The SWEAT app is built to drive up user motivation to keep fitness fun and engaging. They leverage gamification tactics like leaderboards, trophies, and a progress tracker with a unique twist. Find out more inside the article!
The top 10% of users will spend up to 3X more than your average customer. That's why building a community is detrimental to app success. Unfortunately, most apps fail to engage users in their community. So, let's look at how some of the biggest app communities leveraged gamification to grow and keep their users engaged!
Ask any mobile app marketing expert: What’s an app’s most important—and trickiest—metric to master for app success? The answer you’ll get (almost) every time: App Retention.
In just 6 years Adidas Running has gained 100 million users. Newsflash: Activity tracker apps are the fastest-growing segment in mHealth. Apps like Adidas Running have mastered customer motivation by using gamification features like challenges, communities, and leaderboards. In this article, we break down exactly what made them successful!