Esports can help brands and sports clubs to solidify their revenue streams. With a gaming tournament platform, you create a digital alternative to the match days in stadiums. This allows you to reconnect with sports fans, tap into and quickly get to know new audiences like Gen Z or people abroad.
2020 has been a frustrating year for the sports industry. After the first lockdown, most teams are operating at less than half of their capacity. Instead of losing fans, sports organizations are moving their audience online with original esports campaigns. Now is the best time to make the switch and get started in esports! That's why we created a list of 10 campaign ideas you can easily launch today. Capture more fan data, offer sponsor visibility, and keep your community active with personalized experiences!
Are you looking for alternatives to offline advertising at live events and generate new revenue opportunities? Consider investing in a very own gaming tournament platform for your brand. Over the past months, esports were able to attract thousands of consumers by providing a fun digital alternative to the live event vacuum. The quick set-up, easy scaling and low entry barrier make it possible to have a live and active platform in next to no time. And once you’re online, smart gamification elements enable you to keep users engaged, build a community of brand ambassadors, significantly increase eyeball time and in the end, boost sales. Moreover, this new medium enables you to reach new and bigger audiences, and gain more insights on who is interested in your brand to leverage in future marketing campaigns.
It is harder than ever to create great digital experiences. With the rise of data and analytics, fans expect an experience tailored to their personal needs and preferences. But how can you gear an experience for entirely different behaviors? In this post, we'll be looking at Swiss esports agency eStudios and how they overcame their personalization challenges.
AB InBev, the biggest brewery in the world and also an avid sponsor of live sports events, is shifting focus to better serve its customers during the Corona outbreak. We had the opportunity to interview the AB InBev Europe innovation lead Michael Codd about handling communication, digital brand activation and esports.
With consumers at the wheel of their own digital experience and an overflow of content to consume it’s becoming increasingly difficult to capture someone’s attention. However platforms like Facebook or Instagram manage to suck you into their system all the time. Lots of digital experiences leverage gamification to support their engagement goals and supercharge growth. So how do you create long-term digital engagement? How do you get your audience hooked?
The shortage of sports content due to the corona breakout is asking broadcasters sport organizations and brands to get creative in capturing attention. We’ve seen reruns of all-time classics and viral social media challenges by star athletes. During these times esports are still standing. Lots of organizations are turning to this fast growing media branch as a solution to bring fan engagement online without any live competitions going on.
As a sport club you’re not only competing against other sports clubs, you are also competing against companies such as Netflix, Youtube and Twitch which seem to engage younger audiences in a low cost and scalable way. The attention of your fans is monetizable and with all live sports events cancelled, sports clubs and sponsors are looking for new ways to sustainably engage with their fandoms.
The COVID-19 outbreak has moved the eyeballs of consumers even more online. With all live events being postponed or even cancelled, sports clubs and their sponsors have to come up with new ways to engage with fans. In this article you will learn about the impact of Corona on sports events, how clubs and their sponsors are adapting, why you should use gamification to create digital engagement and what the benefits of gamification for marketing activations are.
Do you ever wonder how successful apps manage to keep their customers hyper engaged? In this post we explore how game mechanisms can trigger external and internal motivation along with how some of the world’s biggest apps like Facebook use gamification for apps in their customer and employee engagement strategies. Lastly we provide you with 10 ways to use gamification in your buyer journey and common pitfalls to avoid.