It's time for a new record - 2022 will be the first year ever that the mHealth industry makes over $100 billion! The top apps all have one thing in common - a gamification strategy designed to improve our health!
How do health & fitness apps succeed in such a saturated market? App Growth Network's expert advice recommends customer experience optimization throughout the entire funnel. Read on to get some key insights!
In 2020, over 10,000 years were spent on the Insight Timer app! The app is so prominent in user retention and attention that it garners over 63% of all time spent on meditation apps. So how did a challenger outcompete apps like Headspace and Calm? With a clever gamification strategy that has user retention at its heart.
Almost 1 in 4 people in the UK use Headspace! What makes this wellness app such a phenomenon that companies like Google and Starbucks trust it to look after their employees? In this article, we'll analyze how Headspace leveraged gamification to secure its position as the number one mediation app.
In July 2021 fitness app SWEAT sold for a whopping $400 million after just 4 years. How did two fitness influencers manage to do this? The SWEAT app is built to drive up user motivation to keep fitness fun and engaging. They leverage gamification tactics like leaderboards, trophies, and a progress tracker with a unique twist. Find out more inside the article!
In just 6 years Adidas Running has gained 100 million users. Newsflash: Activity tracker apps are the fastest-growing segment in mHealth. Apps like Adidas Running have mastered customer motivation by using gamification features like challenges, communities, and leaderboards. In this article, we break down exactly what made them successful!
With average dropout rates of 71%, how do apps like Nike Run Club become the #1 running app worldwide? The app uses gamification to bundle usefulness and fun into one experience. Besides creating a community of loyal ambassadors, it drives up revenue and data collection as well. Want to do the same for your app? Check out these 5 gamification examples from the Nike Run Club!
In 2020, European spending on mobile health apps jumped 70%. But how can mHealth apps succeed in retaining users, improving their health, and drive app engagement, all the while competing in a market of over 100,000 apps? Gamification for mHealth gets your users moving! Want to find out how it can help you? Read the full post!
The average mHealth app can't keep its users engaged for longer than 90 days. In fact, only 7% of all mHealth apps have more than 50,000 monthly active users. So what if you could change that? Research shows that boosting intrinsic user motivation can also increase app engagement. We'll show you how gamification makes your app fun and engaging in 3 easy steps!
It's hard to keep users engaged on mhealth apps. With the average person churning after 90 days, mhealth apps need to reinvent themselves. If they want to impact people's lives they will have to create a user-friendly experience. Gamification can help achieve just that. Discover these 7 tactics to increase engagement on your mhealth app!