Reaching the number of 2.5 billion, Generation Z became the biggest demographic group in 2019. And while they may not have the most spending power (yet), it is a milestone with an enormous impact on brands. If you want to engage these users and have them turn to your mobile app over and over again, it’s important to make it part of an experience that captivates them. Now more than ever.

In this read you will dive into:

As per the data provided by online statistics portal Statista, there are currently some 3.5 billion smartphone users in the world. We use our phones at work while commuting, eating, lying in bed, and even in our cars. You might be reading this from a mobile device right now.

A great deal of us cannot imagine life without a smartphone. We rely on our mobile devices for next to everything; it has profoundly changed the way we work, communicate, and experience our passions. We spend a staggering 90% of our mobile time on apps.

Big challenges regarding mobile app engagement

That being said, brands are fighting to keep us users coming back. Recent stats by mobile app analytics and marketing platform Loyalitics show that a mere 24.9% of users revisit an app the day after download. Even more worrying is that that number drops to 9.4% after 2 weeks. And 3 months in post-download, some 71% of app users will have churned – so abandoned the app – completely.

Why mobile app engagement fails

Many reasons cause churn, and as often is the case, the devil is in the details. Here are 3 of the main reasons why app engagement fails:

1. Lack of delivery on value

For a user to continue using your app, it must be able to execute on the core fundamental value it presents effectively. If an app does not solve a problem or provide significant value to you, then what reason is there to continue using it?

2. Mobile users are impatient

Then there’s the fact that people’s attention spans have gotten shorter. It may be old news, but that doesn’t mean it’s always accounted for in mobile app development. In fact; impatience is one of the main reasons so many users abandon an app after their first use.

According to research performed by Clutch in 2017, 33% of app users get highly frustrated when the onboarding – the process of setting up an app for the first time after downloading it – takes them longer than 2 minutes. And with this frustration, the chances of abandoning skyrocket. In other words: you have a 120 seconds window to onboard your mobile users or lose them. Maybe forever.

3. Other expectations in terms of app experience

And if there’s one group of users that has very little tolerance for friction, it’s Generation Z. Loosely defined as those born between 1994 and 2010, Gen Zers have some unique characteristics. They use apps and their mobile devices differently from other demographic groups. Why should that matter to you? According to research from Bloomberg, Gen Z surpassed Millennials in 2019 as the most populous generation. Today, they comprise roughly 32 percent of the world population.

Considered to be the first generation of digital natives, Gen Zers were born and raised with high-speed internet, smartphones, instant and unlimited access to news and social media. And when they love your app, you get ample chances to benefit from it. Research by App Annie, the leader in mobile market data and analytics, shows they have 55% more sessions per user than older generations.

Transform your app by gamifying the user experience

There’s really only one way to make sure consumers get hooked to your brand, and that’s by providing them with gamified experiences that truly speak to them.

Making an experience more captivating is like trying to find ways to make a recipe taste better. There are many ways to do it, but there are certain combinations and elements that are known to work well together.

In the case of gamified experiences, it’s by combining different tactics that you create this competitiveness and exciting experience.

Take on the engagement challenge

If you are keen on retaining your customers, then a plan must certainly be drawn up to complete, renew and, above all, make the digital experience irresistible.

To achieve this goal enterprises can partner up with several key technology players. We are happy to announce that StriveCloud is one of these keen players that can help you with boosting your app engagement.

Here at StriveCloud we are very eager to play this important role in helping your company shape into a new experience. The aim that we have is to add a layer of gamification to your web and mobile apps with the potential to disrupt the way people interact with your company forever.

Through gamification, the online gaming community Kayzr gets thousands of users to log on to their platform every day.

Read Kayzr’s story and get inspired.

Gamified experiences are the next big thing

If you want app engagement rates up, it’s time to enhance your brand and user experience. Millennials are getting pickier as to what apps they prefer, and with Gen Z entering the market, expectations are rising even more rapidly.

The StriveCloud team is your right partner. We will develop a gamified app that will be at the heart of app engagement and the best part of it? We ensure your company an immersive personalized experience.

Curious to see what gamification could look like for your product or service? Book a demo with one of our gamification specialists and discover how our technology helps you reach your business goals.

__________________