How eStudios turned event cancellations into digital engagement

The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.

KAA Gent’s secret to fan engagement in the age of social distancing

It’s an uncertain time for the football world. Clubs, sponsors, and fans have an overload of unanswered questions about the coming season and the measures they will need to take. KAA Gent is no exception. However, the club has decided to be a beacon of positivity during these rather somber times, proving that maintaining fan engagement throughout the age of social distancing is entirely possible. With initiatives such as esports competitions, charity work, and collaboration with digital parties the football club is keeping their fans entertained and the KAA Gent brand top of mind.

Engagement breakdown: Real Madrid’s strategy to reach millions of fans during League postponement

In our fan engagement breakdown series we take a look at the top football clubs in the world and how they are tackling fan engagement during the COVID outbreak. In this blog post we review how Real Madrid is navigating through this pandemic. Their intelligent digital distribution makes the Spanish club the most popular in the world. Through a variety of online fan activations such as organizing and participating in esports tournaments, and creating snappy, interactive content the club has one of the highest digital engagement rates in the industry.

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