How gamification helps Streetcrowd fight the greatest challenge in shared mobility
Let’s see what makes the Streetcrowd app successful and how it built a dedicated community of active users that spans across 10 cities. In this article, we cover:
- Trending now: why you should learn how to increase app retention
- Gamification apps leading the way in shared mobility
- Streetcrowd boosts user retention with gamification features
Trending now: why you should learn how to increase app retention
Studies show that gamification features give a huge boost to app retention metrics! That’s because they drive engagement by triggering customer motivation and making the experience fun and rewarding.
Apps that engage with and motivate their customers in this way see a whopping 63% decrease in user churn. Besides, gamified reward systems generate customer loyalty. This is great because loyal customers spend more, and more often!
Want to know more about the ins and outs of gamification? Read our ‘What is Gamification?’ page!
Shared mobility apps are no different. That’s why the industry is exploring gamification features to increase user retention and loyalty.
Uber is fighting to retain them from a fierce set of competitors. To illustrate, their userbase has declined by 7% in the past four years, while Lyft has seen an 11% rise. In response, Uber shifted its focus to user retention and created a reward system called Uber Rewards.
The story is similar across the mobility sector, given how fast the market grows. As an illustration, the world’s top 10 ridesharing apps were all founded after 2008!
To clarify, there is an explanation as to why “get big fast” is the motto of the mobility sector. It is due to the Network Effect, which means that the product grows in value as more people use it. Clearly, a mobility app is of little use to customers if there are no drivers, and there are no drivers without customers! This chicken and egg scenario means that companies need to grow extraordinarily quickly. One of these strategies means offering discounts and competitive pricing. However, that will not achieve user retention, nor will it improve the company’s wallet!
Under these circumstances, mobility apps need to find innovative ways to stay afloat and tackle the issue of how to increase app retention. In response, the shared mobility sector is emphasizing user retention and efficiency increases. In fact, operational efficiency is the greatest challenge facing the industry, notes consultancy firm Arthur D Little. To turn this threat into an opportunity, Streetcrowd is leading the way forward.
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Streetcrowd boosts user retention with gamification features
Streetcrowd is an app that supports mobility providers by making their operations more efficient. Its mission is customer experience optimization. Using gamification features, the app engages users through a reward system to do odd jobs, such as moving a parked car in the company’s 5,500 vehicles to a more desirable place.
In other words, where the car is more likely to meet customer demand, rather than sit idle. This maximizes profit! Clearly, it is needed: current car usage rates for mobility apps are a shockingly low 10%.
To be sure, it is impossible to achieve a perfect 100% utilization rate, but there is obvious room for improvement. For customers, a higher car utilization rate means the car is easier to allocate because it’s closer to users. Benefits like these will drive customer loyalty and user retention much more than a discount. With this in mind, Streetcrowd sets out to increase rates by implementing a range of gamification features:
A reward system that motivates users to achieve goals
Challenges that encourage users to complete tasks
Empowerment through an interactive interface
Progress indicators and digital confetti give users instant gratification
Streetcrowd pairs this with digital confetti, showing a celebratory splash in the middle of the screen. This provides instant gratification, which contributes to creating customer loyalty! How so? It very clearly shows that their work has rewards.
Market leaders like Uber are losing customers to challengers like Lyft. To combat this Uber installed gamification reward systems to improve user retention.
While tackling user retention, the largest challenge the sector is facing is a poor rate of operational efficiency. For example, the average utilization rate for a car in a mobility app’s fleet rests at just 10%! Streetcrowd is in the industry to change that.
Streetcrowd is an app that supports mobility providers by making their operations more efficient. Using gamification, the app engages users to do odd jobs such as moving a parked car to a more desirable location, where it is more likely to be used.
It uses a variety of gamification features to achieve this:
- A reward system that motivates users to achieve their goals. Using financial gain for completing tasks is a key result-based extrinsic motivator.
- Challenges that encourage users to complete tasks. This appeals to the user’s self-worth, and need for fun, both intrinsic motivators.
- Empowerment through an interactive interface. Users can choose tasks through a transparent and intuitive selection process.
- Progress indicators and digital confetti give users instant gratification. These enjoyable small touches provide encouragement to continue using the app.