Although, while many companies are now prioritizing the customer experience, not all are choosing to increase their investment! Research finds that only 44% of businesses are predicted to actually put more money down on improving the customer experience.
Of course, if you want your users to leave with a positive experience, you have to invest in it – one way or another. To be sure, it will represent a return on investment!
How a better mobile app experience boosts growth
Boasting a great customer experience can give your app what it needs to thrive. On the other hand, a bloated and frustrating experience can do the opposite. ‘Better’ can mean many things, from clear, fun, engaging, or just plain simple. In 2021, an estimated $402 billion was left on the table by companies failing to provide a ‘simple’ experience. Don’t fall prey to this trap! Instead, reap the rewards of a great user experience:
The do’s and don’ts of customer experience optimization
Ultimately, the question is ‘what do your users want?’ That depends on what field your app lies in, but there are some prevailing trends that can guide you through 2022:
Make chatbot and customer interactions fluid and organic. This one is crucial, as digital chatbot conversations were set to increase by 40% in 2021 alone. It is important to consumers – 78% say their impression of customer service is improved when agents don’t sound like they’re reading from a script.
Ensure customer-facing employees know what they’re talking about! 46% of consumers will abandon a brand if employees are not knowledgeable.
Interact with your users online. A study found that answering a customer complaint on social media can increase advocacy by as much as 25%.
Invest in omnichannel experiences. A study by Adobe found that companies with the strongest omnichannel engagement strategies enjoy a 10% year-over-year growth.
Don’t underestimate the power of word-of-mouth advertising. 50% of people would choose word-of-mouth if they could pick only one information source!
In short, don’t forget to have a seamless omnichannel experience! 71% of customers expect customer service agents to already have all the details on their previous interactions with the brand.
Above all, don’t make things confusing! Over half of consumers will abandon any sort of purchase if they can’t find a quick answer to their question.
What lessons can we learn from these customer experience statistics?
Without a doubt, customer experience optimization is a necessary step in app development. As an app publisher, you should be consistently analyzing and optimizing your CX. The process should always be on repeat because no design works forever, and only by being truly user-centric can an app thrive. It’s a fact that customer-centric companies are 60% more profitable than those without a clear user focus.
Put simply, optimizing your CX means listening to your customer’s demands and meeting them the best you can. It’s what users expect today, and given the stiff competition being seen across the board in the app market, it’s what they’ll likely find somewhere! Make sure your app is the one that people choose by optimizing your CX and leading your app down a path of growth through 2022 and beyond.