3 leading examples from brands on how gamification lifts app engagement

Nike's digital sales will count for 50% of total revenue by 2023. The importance of apps in commerce will keep growing. So how do leading brands like Nike or Target generate mobile app engagement? Studies show that gamification is the answer to user retention. A 5% increase in retention can cause 95% higher profitability. Learn from these winning examples yourself!

How Does Gamification Drive Engagement?

One of the hardest challenges in business today is engagement. Be it for customers, users or employees it’s important to have the right engagement strategies in place. Engagement is essentially a mutual involvement in interactions and possibly even behavior or actions. Digital noize continues to make it harder to trigger initial engagement and even more so to maintain customer engagement throughout the long term.

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