One of the hardest challenges in business today is engagement. Be it for customers, users or employees it’s important to have the right engagement strategies in place. Engagement is essentially a mutual involvement in interactions and possibly even behavior or actions. Digital noize continues to make it harder to trigger initial engagement and even more so to maintain customer engagement throughout the long term.
Get users to their AHA moment fast, and keep them coming back. What can SaaS companies do to drive user activation? Well, start with human psychology in mind. Discover the 2 factors that influence user activation & learn 6 powerful psychological triggers to boost it!
It's time for a new record - 2022 will be the first year ever that the mHealth industry makes over $100 billion! The top apps all have one thing in common - a gamification strategy designed to improve our health!
HumanForest is a new micro-mobility app, backed by all of Cabify's co-founders. The team is dedicated to driving sustainable behaviors. While their bikes are powered by renewable energy, their app is powered by gamification!
Looking to boost your mobile app engagement? Gamification can enhance it by as much as 50%! Because every app is different, it's crucial to have your own personalized gamification strategy that supports your business goals. This article briefly covers the ins and outs of developing your own gamification strategy.
Almost 1 in 4 people in the UK use Headspace! What makes this wellness app such a phenomenon that companies like Google and Starbucks trust it to look after their employees? In this article, we'll analyze how Headspace leveraged gamification to secure its position as the number one mediation app.
In 2015, only 18% of adults sent money to digital banks. Today, 75% transfer money digitally! Without a doubt, Revolut is the market leader. With gamification features like raffles and leaderboards, the app has perfected the customer experience. Should traditional banks be worried, or can they keep up the pace?
The top 10% of users will spend up to 3X more than your average customer. That's why building a community is detrimental to app success. Unfortunately, most apps fail to engage users in their community. So, let's look at how some of the biggest app communities leveraged gamification to grow and keep their users engaged!
In just 6 years Adidas Running has gained 100 million users. Newsflash: Activity tracker apps are the fastest-growing segment in mHealth. Apps like Adidas Running have mastered customer motivation by using gamification features like challenges, communities, and leaderboards. In this article, we break down exactly what made them successful!
Motivating someone out of their car and onto an e-scooter is no easy task. Apps like Changers use gamification to incentivize sustainable mobility - and research shows it works. Let's discuss the trends affecting urban mobility, as well as 3 gamification features Changers uses to make our cities greener!
