71% of users uninstall apps within just 90 days due to a lack of motivation. Gamification can be your solution. Rooted deep in our psychology, you can design experiences that motivate customers and keep them loyal. Leading brands are already doing it! Check out these three gamification features and how market leaders are using them.
It's hard to keep users engaged on mhealth apps. With the average person churning after 90 days, mhealth apps need to reinvent themselves. If they want to impact people's lives they will have to create a user-friendly experience. Gamification can help achieve just that. Discover these 7 tactics to increase engagement on your mhealth app!
The smartphone is at the center of our lives. The rise of mobile health is leveraging this device to provide better patient experiences. They're using data to learn more about general health and gain new insights about diseases, treatments and more. Unfortunately, user retention on these apps is low, and mHealth apps need to be more user-centric in order to keep their users. In this article, we explore how gamification can make the experience better for all parties, by making it fun and engaging!
One could argue that fighting user churn is one of the most difficult tasks to achieve as an app. In 2019 only 3 in 10 users were retained after three months which means the average churn is over 70%! Not all apps seem to struggle with this however. Strava for example is one of the most used fitness apps in the world. With over 55 million users, growing at a rate of 1 million new users a month, it seems like they have figured out how to engage their audience. Read the full blog to find out how Strava keeps users hooked!
