The rise of esports gives sports organizations a huge opportunity to attract new fans and build an online audience. With the right tournament tool, you can set up your very own gaming community! And that's exactly what KNVB did with Jantje.gg. Here's how they built an esports platform to engage fans & bring them closer to the club!
The fast-growing esports audience is full of early adopters, and still growing in diversity across the globe. Therefore, it's a desirable audience for both endemic and non-endemic brands. But how should you set up your esports marketing strategy? And how does it differ from traditional digital marketing? Discover 17 strategies, examples & a free checklist inside the article!
What is the best tournament platform to keep gamers engaged? Today's gamers want more than just to play the game. They're looking to fulfill the 3C's of gaming marketing: competition, community & content. How can you fill in that need? And which platform is right for you?
To be a great tournament organizer, you need a tournament maker that suits your needs. So how do you find the right one? Whether you’re a brand or an (e)sports organization, picking the right tool will be detrimental to your marketing, engagement & monetization strategy. To help you get started, we ran down the pros & cons of the 7 tools.
How do you build and more importantly monetize your gaming community? Originally, Discord is a great platform to connect with gamers. However, it's not easy to monetize. From sponsor and advertising opportunities to in-game currencies and rewards, what approach should you take? Find out in this article!
Soon gamers will make up for the majority of the working population. This means that the success of your gaming marketing has never been more important! From picking the right gaming tournament platform to knowing when to use which social media tools. These are the strategies & tools you need!
Gaming and esports communities are rapidly growing among the seemingly “unreachable” target audience of digital natives. In this guide, we’ll show you everything you need to know to build, grow and monetize your own esports and gaming community.
