While physical visits to the banks decreased by 36%, mobile transactions jumped by 121%. The future of online banking is undeniable, and new fintech solutions create new opportunities for banks to engage with their customers. One of those initiatives is Cake. This app gained 120,000 users in just 1 year and shares literal profit with its users. Here's how they did it!
In 2020, over 10,000 years were spent on the Insight Timer app! The app is so prominent in user retention and attention that it garners over 63% of all time spent on meditation apps. So how did a challenger outcompete apps like Headspace and Calm? With a clever gamification strategy that has user retention at its heart.
Looking to boost your mobile app engagement? Gamification can enhance it by as much as 50%! Because every app is different, it's crucial to have your own personalized gamification strategy that supports your business goals. This article briefly covers the ins and outs of developing your own gamification strategy.
Almost 1 in 4 people in the UK use Headspace! What makes this wellness app such a phenomenon that companies like Google and Starbucks trust it to look after their employees? In this article, we'll analyze how Headspace leveraged gamification to secure its position as the number one mediation app.
In 2015, only 18% of adults sent money to digital banks. Today, 75% transfer money digitally! Without a doubt, Revolut is the market leader. With gamification features like raffles and leaderboards, the app has perfected the customer experience. Should traditional banks be worried, or can they keep up the pace?
Games make up a staggering 72% of all app market revenue. Of course, your app doesn't need to be a game to be successful! With gamification features like a leaderboard, you can take inspiration from games to boost your app and meet your business strategy.
Today, almost 50% of people exclusively do digital banking! That number is only set to grow even further! The fastest-growing digital bank in Europe is Revolut, which boasts 15 million+ customers. The app exploded in just 6 short years through the clever use of gamification. Want to find out how they succeeded while others didn't? Check out the full article!
In 3 years Duolingo's revenue jumped from 13 million to 161 million. How? They made learning fun! Duolingo's lead product managers all speak to the effect of gamification and how it increased their user retention metrics. With over 42 million active users, Duolingo is claiming the learning app throne. In this article, we break down how they keep learners engaged and motivated. Take a look!
In July 2021 fitness app SWEAT sold for a whopping $400 million after just 4 years. How did two fitness influencers manage to do this? The SWEAT app is built to drive up user motivation to keep fitness fun and engaging. They leverage gamification tactics like leaderboards, trophies, and a progress tracker with a unique twist. Find out more inside the article!
The top 10% of users will spend up to 3X more than your average customer. That's why building a community is detrimental to app success. Unfortunately, most apps fail to engage users in their community. So, let's look at how some of the biggest app communities leveraged gamification to grow and keep their users engaged!
